One needs to have his hands on the pulse, be informed of the changing trends and enabled to adapt to them in time. After 10 years experience of retail stores and fashion designing, Farhan Wahid and Ambreen Wahid decided to launch a label called F & A. Growing up in the same house, this brother sister duo could relate to each other’s aesthetic drive and this helped them synchronize their expertise
and aspirations to create something substantial in the form of exclusive clothing. Working for retail stores gave Farhan & Ambreen a rare insight into the demands of the people, what do they like and how can designs be altered to slightly to increase their appeal on massive level. With F & A, they launched a debut line consisting of eastern casual wear, party wear and Bridal attire as well. Their both formal and semi-formal collection is available in ready to wear form, and can be customized if requested. Despite churning out fabulous pieces ceaselessly, machine embroidery designs remain their forte. Creating a gentle fusion of eastern delicacy and western edgy cuts, their collection is certainly aw-inspiring. Their future endeavors will include a western collection designed with inspiritations from the likes of Armani and YSL.
