Having done an undergraduate degree from the Paris American Academy, Reema set out on her journey to follow her passion for designing clothes. Reema’s design philosophy has largely been influenced by her travel experiences and interests. Geometric prints and florals are her two most favourite patterns that she often incorporates in her work. Additionally, Reema loves to play with rich colours, exp
erimenting with different cuts and silhouettes. She firmly believes in creating a customized, one-to-one experience where understanding the client is her top most priority. Reema manages a wide variety of clothes from pret to bridal wear. Her designs are bold and contemporary yet they encapsulate the rich heritage of the eastern hand work of various types. Reema’s clientele is spread over many countries like Pakistan, US, England, France and UAE. She plans to expand both nationally and internationally, progressively aiming for new heights that will make her brand well-known.
