Now in Rio Swim

30/04/2026

We shot our 2026 campaign in my favourite place in the world 🇧🇷 rio de janeiro — where this brand was born and where these photos came to life.

Which photo is your favourite?

🤔 Did you spot the founder in this photo grid?!

29/04/2026

We’re live. Pre-orders are open. 🌊

Now in Rio Swim was born from a moment I couldn’t un-see.
I moved to Brazil, and something shifted. The women there don’t apologize for their bodies. They don’t hide. They just live in them — fully, unapologetically, beautifully.

I came home wanting swimwear that carried that same energy. I couldn’t find it. So I made it. 🇧🇷

Whether you’re running into the ocean or running after your little one — you shouldn’t have to adjust, pull, or rethink what you’re wearing. This is swimwear for real bodies and real life.

✨ What makes Now in Rio different:

🤍 luxury compressive fabric — holds without squeezing
🤍 sculpting + support where it actually matters
🤍 second-skin feel — soft, smooth, never restrictive
🤍 stays in place — no adjusting, no pulling
🤍 UPF 80 sun protection
🤍 different coverages — you choose how you feel
🤍 women-owned, designed with real women in mind

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📦 Free shipping on pre-orders over $150 CAD
💙 Free returns
📅 Limited stock — ships June 2026
Pre-order yours → link in bio 🤍

01/09/2021

Raise your 🙋🏽‍♀️🙋‍♀️🙋🏿‍♀️ if you've washed your swimwear in the washing machine. ⁠⁠
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There are so many misconceptions out there about how you should be cleaning your suit, like throwing it in the washing machine or running it under hot water. ⁠⁠
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Follow our swimsuit washing tips, so you'll (hopefully) never have to toss a beloved, but withered suit out again.

26/08/2021

It's still time to go to the beach in (sustainable) style! Grab your Aproador top and the low-rise bottoms, and let's pair this bikini set with some other beach lounging essentials: ⁠⁠
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➡️ A beautiful embroidered dress from ⁠⁠
➡️ Vegan, ocean-friendly AND plastic-free sunscreen from ☀️⁠⁠
➡️ Recycled plastic sunglasses from 🕶️⁠⁠
➡️ Shoes from made by a raffia artisan women cooperative in Morocco.⁠⁠
➡️ A towel from ⁠⁠
➡️ And a tote made by Wayuu artisans in Colombia 👜⁠⁠
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And if you love bring wine 🍷 with you on the beach (especially if you are a fan of chilled white or rosé) then you should pack a insulated wine bottle. ⁠⁠
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Is there anything that you would add?

25/08/2021

Let's Party: The Perfect Outfit for the Beach Bar-Goer 🤩

The sun is shining, so DJ turn the music up. Who wants to sit on the sand when you can sip cocktails underneath a tent listening to music and eating your favorite foods?

Pair our iconic Agua de Coco one-piece in black with a gorgeous summer dress. You want to stand out right? Well then why not try the Chemise Artsy from Valônia Véras in terracotta, it will certainly turn some heads.

And the sunnies? The Geyser Black sunglasses from Karün, which are made from regenerated plastic.

Pair the dress with Carmen Cognac shoes and a Gabriela Gold Bracelet, both from The Cano Shoe. All of their shoes are handwoven by artisans in Mexico and their jewelry is also made in Mexico by artisans who use up-cycled material. Then top it all off with a FAUSTINA Reed Bag from Odile.

Want more (sustainable) summer beach outfit inspo? Check out our blog post: https://nowinrioswim.com/blogs/blog/sustainable-beach-outfits-for-summer

28/07/2021

Guess what, swimwear should be liberating not limiting. ⁠
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You should be able to jump, run and be silly without having to tug at or readjust your swimsuit. 🌊 🌊⁠
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That's why each Now in Rio Swim piece was carefully designed to not only look beautiful but to stay put. ⁠
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So go wild, we've got your back 😉

23/07/2021

Supportive. Versatile. Reversible. ⁠
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What else do you need from a top?

23/07/2021

"Inevitably I get to the point where I have to choose which bathing suits I’m bringing with me. My latest purchase makes my decision much easier. My Now In Rio bikinis are the most recent addition to my ever-growing collection of swimsuits and I could not be happier. Not only are they buttery soft, but they are also reversible and sustainable."

This review was written by Kimmy Costa, a Now in Rio Swim customer

This guest post was written by Kimmy Costa, a real Now in Rio Swim customer. Inevitably I get to the point where I have to choose which bathing suits I’m bringing with me. My latest purchase makes my decision much easier. My Now In Rio bikinis are the most recent addition to my ever-growing collec...

15/07/2021

Want to learn a little more about our founder Yvonne Ivanescu? Slow Fashion Innovation - Inovação em Moda Sustentável wrote an amazing piece about Now in Rio Swim and how it all started.

We recommend taking a look to learn more about our roots

Meet the resident brands and founders of Slow Innovation Brands' Platform. Meet Yvonne! Yvonne is the founder of Now in Rio Swim, a multicultural and contemporary sustainable fashion brand. Now in Rio Swim offers Premium and Sustainable Active Swimwear inspired by the beautiful beaches of Rio de Jan...

01/07/2021

Inspired by mate com limão, an ice tea often sold and served right on the beaches of Rio de Janeiro, this one-piece will quickly become a staple in your summer closet. ⁠
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👙 Grazielli is wearing a size S⁠
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