14/05/2026
Jerry Lorenzo was 34 when he started Fear of God.
A party promoter in LA. Son of an MLB coach. He’d worked corporate sponsorships for the LA Dodgers, gotten an MBA at Loyola, sold jeans part-time at Diesel during school.
He’d never designed a piece of clothing in his life.
Then in 2011 he looked in his closet, felt something was missing, and started Fear of God with $14,000.
Big Sean’s stylist found his extra-long t-shirts. Kanye called weeks later. Jerry flew to Atlantic City to meet him.
In 2016 he designed Justin Bieber’s Purpose Tour merch — grunge graphics, oversized fits, distressed flannels. Sold at Pacsun and H&M. It rewrote what streetwear merch could look like.
Vans called. Nike made him the Air Fear of God 1. Adidas hired him as Global Head of Basketball in 2020.
Then he made the quiet masterstroke.
In 2018 he launched Essentials. Premium blanks. Accessible price. Heavyweight quality. Today: sold in 80+ countries. The most-worn streetwear label on the planet.
The pattern repeats. Corteiz. Represent.
They all started with one thing: a product worth talking about.
Jerry learn cotton weights. Find the right factories. Negotiate from zero.
You don’t have to.
René Bassett builds premium blanks for founders who want to start with the quality Jerry spent years figuring out. No MOQs. Heavyweight. Professional from drop one.
You don’t need fashion school. You don’t need investors. You don’t need Nike.
You need one product worth a phone call.
↗ Link in bio.