Dream Assembly by Farfetch

07/07/2020

Each startup that takes part in the core Dream Assembly program is overseen by a Lead Mentor who guides and helps founders to accelerate their business. Nina Patel, Director of Retail Innovation - Store of the Future at Farfetch, joined our group of Lead Mentors this year. "This was my first time as a Lead Mentor for Dream Assembly and I've thoroughly enjoyed not only being able to mentor and share my experiences, but also learning from the startups themselves. Seeing how the discussions the startups have had through the Dream Assembly program have turned into actioned changes in their business in such a short period of time is incredible. I personally have been proud to connect our DA startups with my retail and tech network outside of Farfetch, which has been fulfilling as I see how through the programme Farfetch is able to not only support the startups but also create meaningful professional connections throughout our industry".

03/07/2020

Join Farfetch and our two alumni Supply Compass and Good On You for an insightful webinar on what makes a sustainable fashion brand and why does it matter. The panel will explore the burgeoning and critical growth of sustainability in fashion, and how it is shaped by consumer choices and business innovation. Thomas Berry (Farfetch), Flora Davidson (Supply Compass) and Sandra Capponi (Good on You) will delve into the different dimensions of sustainability including the most important aspects for brands to consider, leading industry examples and standards, the interplay of retail and technology, and how honest, effective communications to inform customer purchases are integral to creating a positive future in fashion. Sign up for the event👇

Join us for an insightful conversation on what makes a sustainable fashion brand, and why does it matter?

30/06/2020

“The best thing about the program for us was meeting people who work in their daily lives within the interaction of fashion and technology.” - Katharina Vandamme-Eybesfeld, CEO of BECOCO, Dream Assembly 3

26/06/2020

Mentoring a startup is an inspiring challenge for many senior Farfetchers who shared their expertise in the fashion tech industry and help founders to scale their business to the next level. One of our mentors shared feedback about their experience: "Mentoring startups that participate in Dream Assembly allows me to connect with amazing businesses in the fashion tech ecosystem globally and mutually learn from one another through exchanging insights, experiences and knowledge".

23/06/2020

Dream Assembly 4 was an intense, and engaging program. Selected startups had access to mentorship, a network of investors and the wider fashion tech community. Besides expert masterclasses, there was also great virtual experiences such as morning yoga classes, weekly virtual lunches, Thursday drinks and even live concerts. It's incredible to see how the spirit of community and connection is developed between the startup founders during the 7 weeks of the program.

19/06/2020

We love receiving feedback from our startups. “The short 7 weeks are a life-changing experience indeed. We have got a lot of actionable insights that we are leveraging now and we are seeing a real impact on our growth.“, Andre Wang, CEO of FavourUp, Dream Assembly 4.

16/06/2020

Our congratulations to the 8 fashion tech companies that completed our fourth Dream Assembly program in partnership with Burberry, finishing off with their pitches at our Digital Demo Day. Well done Cerebra, Immersive Virtual Apparel (IVA), FavourUp, M-XR, Newlife, Supply Compass, StyleScript and whoqip. We are proud to have them all as part of our startup community of talented founders from all over the world. Looking forward to seeing what they will do next.

29/05/2020

The Dream Assembly 4 program has been executed fully digitally for the first time, with founders connected from locations around the world. We are excited with the feedback so far from participating startups like Whoqip: "Amazing energy from the Dream Assembly Team, lead mentors and everyone else. It feels like the DA team is as excited as we are and we feel very welcome." (Markus Demirci, CEO & Founder of Whoqip GmbH).

27/05/2020

Kiara Alves Walters is a Strategy Manager at Farfetch and Mentor at Dream Assembly. She shares her tips for startups in the luxury space on this video 🎥

22/05/2020

Q&A - Are all Dream Assembly mentors from Farfetch?

18/05/2020

Here is Jonna Fassbender, CEO & Founder of the dutch fashion B2B startup called StyleScript. StyleScript provides retailers with digital tools to get to know the consumer and help them to make the right choice/decision and giving them an experience that reflects who they really are. By creating personal profiles of customers, StyleScript is able to match these with the right products which lead to improved customer experience (both online and in-stores) and achieve a guaranteed uplift in conversion. StyleScript helps brands to digitally map products’ DNA to create relevant and personal retail experiences for their individual customers and translate product information into the language that brands can understand and make business decisions. Visit stylescript.com to know more about them

15/05/2020

Meet Whoqip GmbH, a connected store solution founded by Markus Demirci that helps retailers to connect with customers across channels in real-time to reduce waiting times - from product search to check-out. They connect the best of online and in-store shopping to bring the excitement back into retail stores. In the last couple of months, whoqip has helped several local and global retailers to serve their customers while empowering sales associates with the right tools to move visitors a few steps further along their shopping journey towards a purchase. Check out their website at www.whoqip.com.