NALU

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Founded in 2015, NALU is more than just an underwear brand. It's a celebration of women, designed by women. Simplification is not a trend. It is our nature.

We believe that comfort and style should go hand in hand, and that every woman deserves to feel confident & empowered from the first layer up. In a world of excess, NALU reclaims the joy of simplicity. This is not about how little we can live with, it is about figuring out what we simply can’t live without. Living with less has its virtues, but the task of essential living is to uncover the elements that bring us joy. Our mission is to cultivate selectivity, to transform plain objects into pieces that speak about who we are and what makes us happy. Today’s hyper-connectivity and sensory overload are leaving humans feeling wiped. It is a basic need that is getting rediscovered. It is now present in all new aesthetics. It is present in design, in architecture, in our life philosophy, as well as in the clothes we choose. This is why we created NALU, a product range that includes non-underwired and non-padded bras and briefs with contemporary design. Essential lingerie that allows us to move freely and highlights the natural shape of our bodies.

08/11/2026

All cosy today, wrapped up in merino wool. Available online and in showrooms at Monom the Concept Store in Cluj and AlbAlb Shop in Bucharest.

05/11/2026

The first layer that touches your skin is also the most important.

03/11/2026

Easy layers for colder mornings, slower evenings and everything in between. The merino wool collection is available online and in showrooms: Monom the Concept Store in Cluj and AlbAlb Shop in Bucharest.

31/10/2026

The answer to "I love your bodysuit!! Where did you get it from?" 👯‍♀️

28/10/2026

Everything is easier to decide in person: fabric, fit, colour. 👯‍♀️

26/10/2026

Same pieces, lower prices, for now. Essentials, not basics.

24/10/2026

Soft enough to stay in, beautiful enough to leave the house in. The merino wool collection is available online and in showrooms: Monom the Concept Store in Cluj and AlbAlb Shop in Bucharest.

22/10/2026

Let's say that the best time to buy a swimsuit is when no one is looking for one. Especially when it's on sale.

20/10/2026

Our Lora Bodysuit is made for the days you don’t feel like dressing up. A pair of jeans, some boots and you are ready to go.

18/10/2026

Weekend plans: nothing, but in something soft.

Address

Cluj-Napoca

Telephone

+40747492499

Website

http://www.nalu.ro/

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