SOFIFI is the Stockholm based fashion label of designer Sofie Brattberg. With masterfully
tailored dresses and silk shirts to the perfect leather jacket, SOFIFI combines a timeless
sense of luxury with sophisticated glamour. The collections focus on the extravagant items every woman’s wardrobe should include. The
style is romantic and elegant, but always with a raw edge. Soft leather, delica
te lace, and faux
fur brings out the grace and power of feeling feminine. The collections are designed with
strong, sensual women in mind, the independent kind who embrace their inner femme fatale
and always manage to look effortlessly chic doing it. Sofie Brattberg, the creative director behind the brand, is a selftaught entrepreneur with
years of experience in the fashion industry. She is the brand’s visionary leader, with a desire
to make women all over the world feel beautiful, sexy, and confident. Sofie’s love for creating her own eyecatching designs was born while she was living in
Shanghai. As the singer of a band, Sofie experienced the empowering effect the right outfit
can have. She began designing clothes for their performances, realizing she had a talent
when she saw the attention her handmade creations drew. In 2009 Sofie returned to Sweden
and successfully launched the first SOFIFI readytowear collection at Stockholm Fashion
Week that season. The fine response to the show sparked a dedication to her brand that
is steadily on the rise. In the following years SOFIFI has put up major shows for Fashion Week in Copenhagen and
Warsaw, worked with top fashion photographers all over Europe, and has spent a great deal
of time finding inspiration at the textile fairs in Paris. In addition to the SOFIFI collections,
Sofie Brattberg designs haute couture for Swedish celebrities looking for extraordinary pieces
to wear on stage or for glamorous events. Inspiring the women who wear her clothes is Sofie’s primary ambition, and beautifully crafted
pieces is a fundamental part of the SOFIFI concept. Traveling to the fashion mecca’s of the
world and submerging herself in art, music, and film is how she keeps her vision ignited. Sofie is determined to provide women with their future favorites, items she herself would seek
out and wear. With finecut tailoring and unrelenting quality, SOFIFI wants to enhance and
embrace the unique side in every woman.
