HepCat Store

07/08/2026

END OF SEASON SALE at Hepcat Store!

Our sale is still going. Make sure to check it out for some good pieces and items at an even better price ranging from 20% - 70%.

31/07/2026

Introducing Wild Duck Jeans from our newest addition BIG JOHN JEANS.

We are thrilled to add another renowned Japanese Denim brand to Hepcat Store. Introduced in founded in 1940 by Kotaro Ozaki in Kurashiki, Okayama Prefecture. Originally started as Maruo Clothing making school uniforms and workwear, it evolved to become the godfather of Japanese denim and was the first domestic denim producers in Japan. After World War II, U.S. servicemen stationed in Japan left behind blue jeans, which flooded Tokyo and black markets near military bases and sparked Japans long relation and dedication to American military and workwear. BIG JOHN was a pioneer in introducing jeans to the Asian market, and has since then paved the way for many fantastic brands.

Back to the jeans we are highlighting, the Wild Duck wide fit jeans. It follows de brands deep pursuit of vintage authenticity with a vision for the future. After a relentless search for rich texture and expression, the answer we found was “fallen cotton.”

By using 40% recycled materials (20% fallen cotton and 20% regenerated cotton), BIG JOHN transformed what would normally be discarded into premium vintage-feel denim. The natural nep texture of the fabric adds warmth and a sense of craftsmanship, making this a piece that becomes uniquely yours with wear.

Blending cotton waste with reclaimed fibers gives the fabric irregular slubbing and surface depth, resulting in denim with distinctive character and soul.

BIG JOHN continues its commitment to responsible craftsmanship through eco-conscious development. The GREEN LABEL on WILD DUCK JEANS stands as a symbol of coexistence with nature and a new step toward sustainable denim.

This is BIG JOHN’s proposal for living in harmony with the Earth.

A big welcome to BIG JOHN to Hepcat Store, Lund.

27/07/2026

As the seasons shift, we’re making space on the shelves for all the new fall and winter arrivals coming into Hepcat Store. To clear the way, our End of Season Sale is officially live.

Take a look and grab some great pieces at 20% to 70% off, plus 20% to 30% off music.

We’re continually adding new items to the sale throughout the summer, so it’s well worth keeping an eye out. Drop by the shop in Lund to say hi or browse the full lineup online!

22/07/2026

The End of Season Sale is now officially live at Hepcat Store so naturally, Philip couldn't do anything else than a hand-stance of happiness.

The sale is live both in-store and online, you’ll find a wide selection of our favorite brands on offer at 20% to 70% off. Plus, for all the music lovers, we’ve included the music sale with 20% to 30% off.

We’ve never believed in disposable clothing. For us, a sale isn't about clearing out fleeting trends, it’s a rare chance to invest in honest, meticulously crafted garments built to stand the test of time. These are timeless, well-made pieces designed to handle the years, now available for a little better price.

The sale is running for a limited time only, and sizes are moving quickly. Make sure to have a look and grab your favorites while you can.

Thank you, as always, for supporting the craft and choosing quality that lasts.

20/07/2026

Swedish summer has finally arrived, which, as tradition dictates, means plenty of rain, chilly mornings, and the occasional glimpse of sunshine.

Luckily, some things are built for exactly this kind of weather. The Freenote RJ-3 50's Denim Jacket is a faithful tribute to the iconic denim jackets of the 1950’s. Crafted from premium 13-ounce Japanese selvedge denim, the RJ-3 blends historic design cues with modern artisan craftsmanship. This jacket is built to endure and fade beautifully over time and is truly one of our favourites in the store!

Matched with the Wide Pant from Edwin Jeans as well as the iconic Pecos from Red Wing.

14/07/2026

08/07/2026

The Laniakea Sweatshirt is a quiet reminder of how good things can be when they are made with patience and care. A beautiful, timeless layer.

To understand it, you have to look back to the early days of American sportswear, long before the sweatshirt became a casual staple. It was originally engineered as a rugged, utilitarian undergarment for American footballers, built purely for warmth and survival on the field. Sunray has painstakingly resurrected those original blueprints, preserving the small technical details and old-school proportions that modern factories abandoned decades ago.

But they didn't just replicate history; they elevated it.

The magic lies in the fabric. Knitted in Japan on antique machinery, it’s crafted from a sumptuously soft, heavy-weight brushed fleece. On the outside, it holds a clean, robust structure that looks incredibly sharp. On the inside, it feels like pure luxury against the skin. It relies entirely on the perfection of its fit and the integrity of its yarn. No loud logos, no gimmicks, just an obsession with the craft.

06/07/2026

Always a great pleasure to hang out with the guys from THE FLAT HEAD! Great catching up at the trade show in Berlin!

Founded in Nagano, Japan 1996, The Flat Head company has become one of the true icons of Japanese denim. Their philosophy is simple: a garment is only 50 % complete when you buy it, the rest comes after years of wear, creating a piece that’s uniquely yours!

06/07/2026

The Deck Sweatshirt by Freenote Cloth.

Turning a classic into a heavy duty masterpiece. Their ability to take historic silhouettes and inject them with unmatched attention to detail is why we love every delivery from our friends in California.

The Deck Sweatshirt draws its inspiration straight from vintage military training gear, but Freenote has refined it into an absolute masterpiece of comfort and utility. Operating out of San Juan Capistrano, where a morning surf gives way to cool coastal winds, they understand the need for a layer that actually holds its own against the elements.

The first thing you notice is the sheer substance of them. Cut and sewn in the USA from a massive, custom-knit 28 oz diagonal French Terry, they carry a weight and structure that has completely disappeared from modern clothing. Whether you lean toward the clean, raw texture of the undyed Natural Combo or the rich, faded character of the Vintage Red, the colors perfectly complement the heritage of the fabric.

True to Freenote's obsession with functional artistry, these feature a ribbed V-neck accent, flat-lock seam construction for lifelong durability, and specialized underarm sleeve gussets that allow for easy movement despite the heavy fabric. They are built to be thrown over a favorite tee after a cold session in the water or worn as your primary shield against a crisp evening breeze.