Waldraud

Hem
Sverige
Malmö
Waldraud

Waldraud is a concept store with the digital space waldraud.com. Waldraud offers a broad range of selective furnishing and fashion items as well as accessories.

Established in Zurich in 2011, Waldraud prides itself on its eclectic and personal approach to curating pieces, combining unique and unseen home accessories with handpicked fashion items. The fashion collection encompasses clothing for women, men and children. The founders have a passion for brands that are different and make people smile. The brands are carefully hand picked to fit the concept of

Waldraud, where the story of the brand, the style and personality plays a major role. From 2011-2018, Waldraud ran a physical store in Zürich. At the end of 2018, the store was closed as Ann & Lorenz, two founders of Waldraud moved with the whole family to Sweden. Right now, waldraud.com is taking a summer break as we are working on the relaunch of the webhop. More information will follow soon.

14/12/2025

[SE] ✨ Lite snapshots sedan lanseringen av Bakom Artisterna ✨

Fint att träffa vår redaktör och språkgranskare.
Och lite overkligt att se boken i butik 🙃

För er som vill bläddra och upptäcka boken i fysisk bokhandel finns den nu hos:
- Hedengrens, Sturegallerian – Stockholm
- Akademibokhandeln, Hansa – Malmö
- Asp Bok & Pappershandel - Höllviken

Boken finns naturligtvis även online på waldraud.com
För er som vill beställa@den - Beställ senast den 17 dec för att få boken levererad till jul

Tack till alla som varit en del av resan – och till bokhandlarna som valt att ta in boken i sitt sortiment 💛

…..

[ENG] ✨A few snapshots since the launch ✨

So nice seeing our editor and language reviewer – and it still feels a bit unreal seeing the book out in stores.

For those who want to browse it in a physical bookstore, it’s now available at:
- Hedengrens, Sturegallerian – Stockholm
- Akademibokhandeln, Hansa – Malmö
- Asp Bok & Pappershandel – Höllviken

The book is of course also available online at waldraud.com.
Place your order on Dec 17 at latest in order to receive the book on time for Xmas.

Thank you to everyone who’s been part of the journey – and to the bookstores who chose to carry the book. 💛

27/11/2025

[OUT NOW] Book Release: new biography about music publisher Sture Borgedahl – the man behind the artists

We are delighted to share the news about this project!

Written by his daughter Ylva Lilja and granddaughter Ann Isler, the book follows Sture Borgedahl’s journey from sheet-music salesman to industry icon — discovering talents that would go on to conquer the world.

Known for securing The Beatles’ rights in Sweden, Sture later co-founded Air Music Scandinavia with producer George Martin. He worked with Swedish artists like Lasse Berghagen, Cornelis Vreeswijk, Lill Lindfors, and international legends like Elton John, John Denver and Bob Dylan.

The book provides a unique insight into Swedish music publishing, entrepreneurship, and cultural history, with personal stories as well as historical snapshots.

A big thanks to everyone who made this project possible.

Produced with support from Musikförläggarna in collaboration with Mars Music.

Authors: Ylva Lilja & Ann Isler
Editor: Ulf Clarén
Language Review: Johanna Svan
Design: Stinsensqueeze
Print: AB Norrmalmstryckeriet
Language: Swedish

Cover photo: Roger Tillberg / Sjöberg Bildbyrå
Photo credits:

30/08/2025

[ARCHIVE SALE - KILL YOUR DARLINGS]
Let’s make space for new adventures. Enjoy great discounts on amazing products. Some pieces are one-of-a-kind — once they’re gone, they’re gone for good. Thanks for shopping with us and for being part of Waldraud’s journey.
Head over to WALDRAUD.COM

28/07/2025

[Holiday Sale]
Add discount code WALD30 at checkout to get 30% discount on the following products, no matter of the previous price -> swipe to discover the items
Due to vacation mode, orders will be shipped in the beginning of August.

Pics

25/07/2025

[Holiday Sale] is on

Fab deals 💥 Add discount code WALD50 at checkout to get 50% sale on the following products -> swipe to discover the items

1. Heart vase by Seletti
2. Luminaire Mirror by Seletti
3. Pollo Dots Tee in size S, by Starstyling
4. Starmen Vase by Seletti x Diesel
5. Confetti Sweater in size M, by Starstyling

Due to vacation mode, orders will be shipped in the beginning of August. If you have any questions, please let us know.
ENJOY & HAVE FUN

16/11/2024

The perfect Vase for your Saturday flower bouquet 🚀
Why We Love It: a fun object - the white & golden astronaut vase brings your flowers on an adventure and is a conversation piece at any dinner party.
Photo by Henke

13/11/2024

Rainbow by .man.tai - Why We Love It: This little rainbow is a beautiful gift and brings hope and happiness.
Made of leftover material collected by PyraSied Xtreme Acrylic.
Photo by Henke

21/08/2024

TA**US Silk Scarf by . A fab statement piece that might become your everyday essential in your wardrobe.

Style & Fit
- Simple Magenta Shades
- Rolled edges

Materials & Details
- 100% Premium Silk
- Made in Italy

Available on waldraud.com

04/07/2024

When days are grey - add some colour with these super comfy and big Beach Towels by 🟣🟡🟠🟢🔴

08/06/2024

COMING SOON - PAMPAS POP-UP on WALDRAUD.COM
We are so happy to welcome .nu to Waldraud. Linnéa Samia Khalil is the founder of PAMPAS and the designer behind the European Song Contest winner, Nemo’s outfit – The non-binary and multi-talented Swiss musician and former rap prodigy. Founded in 2020 in Malmö, Sweden, PAMPAS provide on-demand, high-quality clothing that celebrates individuality and minimizes waste.

Adress

Malmö

Webbplats

http://waldraud.com/

Aviseringar

Var den första att veta och låt oss skicka ett mail när Waldraud postar nyheter och kampanjer. Din e-postadress kommer inte att användas för något annat ändamål, och du kan när som helst avbryta prenumerationen.

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