A New Sweden

18/01/2025

UNION SHOWROOM

We started .new.sweden when we were living in Berlin with the sort of (still) insane idea of making clothes with absolutely zero compromise to people, planet or product. Starting from the farm, and doing it in a country that has lost its industrial identity, at least when it comes to goods that can be made far cheaper elsewhere.

Years later, garments sold, friends met, mistakes made and lessons learnt, we are back in Berlin for to show our latest collection.

In 2025, we’re looking forward to new friends, new customers, and new stores.

See you at the Union! 💪

14/12/2024

In collaboration with .se we invite you to a pop-up store with a difference—where everything is made in Sweden from 100% Swedish materials at .

Come browse furniture, homewares and garments that have been made locally from natural, locally grown materials.

Both Verk and ourselves are very proud to be completely transparent with our supply chains, and visitors can follow the supply chains as part of the exhibition alongside the pop-up.

We hope to see you there!

13/11/2024

Join our founder Lisa Bergstrand at Wool Talks Borås, a part of Borås Textile Days 2024.

Lisa be presenting her journey with Swedish wool and her work with .co ‘s initiative Good Wool Collective. Lisa will also be part of a panel to discuss how we can scale Swedish wool.

For .new.sweden this topic is important off the back of the global interest in our products that exclusively use Swedish wool.

The event is oversubscribed but it is possible to join online at www.arenasvenskull.se

We hope you can join us!

11/11/2024

GÖTEBORG!

Hej Göteborg! Come join Lisa and Anthony for refreshments, snacks and a showcase of our new styles at our favourite store in Sweden, Göteborg Manufaktur!

We hope to see you there!

07/11/2024

A NEW SWEDEN takes its new collection on the road -

Hi , It‘s been a long time since we’ve bothered your inbox, and a lot has happened with A NEW SWEDEN. We’re still on our mission to make the highest quality products from the most underutilised material, Swedish wool. And in the meantime we’ve had to say goodbye to a factory (...

07/11/2024

FRANKFURT.

Looking forward to meeting more friends on the continent at !

Come by our stall at to try some of the best garments money can buy.

24/10/2024

DENIM DAYS

See you tomorrow Amsterdam! 10 – 18 at De Hallen.

21/10/2024

AMSTERDAM.

Come meet us at Denim Days Festival where we will be showcasing our proudly Swedish made garments from 100% Swedish wool.

It’s hard to tell quality from an Instagram picture, so come to our booth where you will be able to feel why A NEW SWEDEN woollen garments are mainstays in the wardrobes of discerning customers the world over.

See the new pieces from our exclusive vadmal cloth, a fabric so prized the Vikings traded it as currency.

We will have a selection of our core collection at special festival prices for the Dutch denim community, as well as some rare sample pieces that would love a set of caring, broad shoulders to keep warm all winter.

We look forward to meeting our friends in the Netherlands!

01/10/2024

AUTUMN

We are ready for you.

After what’s seemed like an endless summer, it’s time to pull out the cold-weather wardrobe.

The Findor All-weather Jacket, made in Bromma, from 100% Swedish wool, finished with buttons from reindeer antler hand carved in Gunnarsbyn.

26/09/2024

𝐁𝐞𝐲𝐨𝐧𝐝 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞: 𝐀𝐧 𝐄𝐯𝐞𝐧𝐢𝐧𝐠 𝐀𝐛𝐨𝐮𝐭 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐅𝐚𝐬𝐡𝐢𝐨𝐧.

Next Thursday 3 October, A NEW SWEDEN founder Lisa Bergstrand will be hosting an event at Asteh, Bondegatan Stockholm, about how changing the way we make our clothes can help us heal the planet.

Lisa will talk about her path from working with luxury brands in Paris, to her journey making the finest garments in Swedish wool with A NEW SWEDEN, and touch on how that experience is helping her transition other brands to better practices with .

In addition to an enlightening discussion, we will be serving wine from Terroir, agroforestry kombucha from .bagarmossen, and reclaimed finger food from .

The event will be in Swedish. Secure your place from .