The story behind the brand is tightly interwoven with the personal life of Camilla Wellton. A long and short story, personal and universal at the same time. The short version of the story goes something like this:
There was once a young girl and she wanted to be herself. The more complicated version of the story we will not tell here but the main points of it can be summed up like this:
She was v
ery small when she took control over her wardrobe. Her parents, even though she was only 5 years old when she demanded fashion freedom, finally gave up and just let her dress the way she wanted. Their resisting her will to dress like she needed to dress was futile. She had a plan you see. She needed to be true to herself. Unadultered and pure expression of who she was. Nothing else seemed like an option. She had noticed that the clothes she wore changed the way she felt about herself. So she experimented with different clothing styles. Regardless of how eccentric the outfits might seem to others. She started to understand the type of clothes she could wear that put her in touch with feelings she needed in order to feel like herself. Regardless of what others thought of her, regardless of where she was. As long as she was true to herself she was safe, she reasoned. And the clothes she made for herself magnified the feeling of being who she needed to be. And thus she was safe. She grew in height, age, skill and taste. She grew into herself even more when the realization that other people liked what she did and wanted her to make clothes for them as well. And the joy that came from seeing the joy on her first customers´ faces as they received the clothes she had made for them was addictive...
One result of taking care of that Need and in return for that experiencing Joy is the creation of the brand Camilla Wellton
Another result is that Camilla understood after many years that what she called feeling like herself actually was the same thing as feeling love inside herself. So she dedicated herself to make sure that the intention behind her every piece, the feeling experienced while designing every piece is Love. So that the garment finally made is imbued with Love. So that when You wear it´s even easier for you to feel Love. Because if you feel Love inside yourself and for who you are yourself, then you are automatically in touch with your natural power, beauty and elegance. So basically, Camilla made a whole lot of clothes for You that have that magical ability:
Put them on and suddenly, if you allow it, you simply fall in love with yourself! By allowing Yourself to experiencing that Love, You feel stronger, more beautiful and more elegant. More like Yourself. That´s the whole point with the brand. To create and share Love. Through clothes!
