SoonNoon

SoonNoon Everyone can wear a hat. You just have to have the right one. We help you create your perfect hat!

PINE SHADOW - Straw cowboy hat 🌾Afternoons spent in the shade, the heat still lingering beneath the pines.Pine Shadow is...
01/06/2026

PINE SHADOW - Straw cowboy hat 🌾

Afternoons spent in the shade, the heat still lingering beneath the pines.

Pine Shadow is shaped for those slower hours — when time stretches and nothing asks for more.

Available on soonnoon.com.

Life lately 💛We’ve just wrapped up the making of our new hat studio, located in the basement of our house, making it pos...
19/05/2026

Life lately 💛

We’ve just wrapped up the making of our new hat studio, located in the basement of our house, making it possible to run SoonNoon alongside family and full time jobs.

Once kids have fallen asleep, we sneak downstairs with baby monitors and start create together. Working on our upcoming straw hat collection is one of our most important drops yet - defining what we are and where we are heading with our brand.

We keep on pushing our boundaries and this collection features details we feel so excited about.

Again, SoonNoon would never be what it is today without our community - thank you for being here in this wild and lovely journey of ours.

Bisous 🌞

/Sandra & Jonathan

We present DEYS Vintage Editorial. One-of-one unique hand shaped hats, developed with .work and crafted by us in Stockho...
06/05/2026

We present DEYS Vintage Editorial. One-of-one unique hand shaped hats, developed with .work and crafted by us in Stockholm.

Each hat features something extra and the details have a special meaning to us ❤️

ROSE CANYON
SILVER HAVEN
IRON STALLION

What a dreamy cowboy trio.

Available on soonnoon.com. Special thanks to for believing in this collab and the magic of creating.

WE SOLD OUT – And dropped extra spots!Due to high demand on our first hat workshop this year, we added extra spots to we...
28/01/2026

WE SOLD OUT – And dropped extra spots!

Due to high demand on our first hat workshop this year, we added extra spots to welcome more hat makers to our weekend workshop in March. Hosted in the beautiful historical venue of .verkstad, located on Södermalm in Stockholm, we will meet in a creative and inspirational environment.

You get to choose color, design and details – while we assist you all the way as you create your very own unique hat. After the course, you will leave the workshop with your own handcrafted hat, designed by you.

WEEKEND HAT COURSE:

>>> 7-8 MARCH 2026

Read more & book your spot on soonnoon.com.

YEAR OF THE FIRE HORSE 🤍These stunning images of Svenja & Balou are shot by our talented friend in Gothenburg, west coa...
27/01/2026

YEAR OF THE FIRE HORSE 🤍

These stunning images of Svenja & Balou are shot by our talented friend in Gothenburg, west coast of Sweden. Svenja looks absolutely wonderful wearing our Blanc Vision cowboy hat.

This session vibrates calmness, hope and strength - things we look forward to dive into this year.

We are working on some exciting projects and hope to share them with you soon! 🌞

/Sandra & Jonathan

We are so happy and proud to announce that we just received a scholarship from Hantverksinstitutet and 🤠 Their support,...
17/02/2024

We are so happy and proud to announce that we just received a scholarship from Hantverksinstitutet and 🤠 Their support, belief in our brand and the craft of hat making, means the world to us!

Everything you see on SoonNoon, from our website to our products, are made by hand in Stockholm with a lot of care and attention to details. With the vision to one day live off our brand, we work hard in the evenings and weekends to develop and nourish SoonNoon.

With this scholarship we plan to buy new hat making tools, extend our product line and get some more exposure online. Read the full article about us receiving the scholarship on foretagarna.se/nyheter.

We’re super excited for 2024 and look forward to share our journey with you! With love /Sandra & Jonathan

When in doubt what hat style you should go for, go for more 🔥HANAN wearing The Halo bolero hat and The Vision cowboy hat...
15/02/2024

When in doubt what hat style you should go for, go for more 🔥

HANAN wearing The Halo bolero hat and The Vision cowboy hat.

Available on soonnoon.com

Photo by
Styling
Mua .viktoria

Our hat studio is open by appointment 🪩Place a custom hat order or choose one of our ready to order hat styles. Send us ...
08/02/2024

Our hat studio is open by appointment 🪩

Place a custom hat order or choose one of our ready to order hat styles. Send us a DM or drop an email to [email protected].

Adress

Midsommarvägen 17
Stockholm
12635

Webbplats

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