SoonNoon

SoonNoon Everyone can wear a hat. You just have to have the right one. We help you create your perfect hat!

Rafael! These eyes will shimmer for ever 🥹 A cowboy at heart and soul.Wearing NIGHT DRIFT cowboy hat, handmade in our St...
15/08/2026

Rafael! These eyes will shimmer for ever 🥹 A cowboy at heart and soul.

Wearing NIGHT DRIFT cowboy hat, handmade in our Stockholm studio.

Shot by Dan Sjölund with MUA Anna Göransson Södergren ❤️ Thank you Anna Rotsman Halldén for the beautiful space.

Available on soonnoon.com.

Rafael Edholm

Summers in Sweden are special 🌞 That’s why you can find the last pieces of our popular Vent De Sable straw cowboy hat ex...
20/07/2026

Summers in Sweden are special 🌞 That’s why you can find the last pieces of our popular Vent De Sable straw cowboy hat exclusively on the Swedish paradise island Gotland and H10 - Hästgatan 10, Visby.

A late summer dinner with Björn Tallving shot by 💛

LOST AT SEA 🌾Inspired by the feeling of drifting and collecting small objects along the way. Small pieces of sea glass h...
05/07/2026

LOST AT SEA 🌾

Inspired by the feeling of drifting and collecting small objects along the way. Small pieces of sea glass have carefully been added by hand to this straw hat in our Stockholm studio.

Available online soonnoon.com.

Björn Tallving
Photographed by Petter Bülling

NEW DATES - Hat Workshop in August, Stockholm 🪡On popular demand, we just released new dates for our hat workshop, on th...
25/06/2026

NEW DATES - Hat Workshop in August, Stockholm 🪡

On popular demand, we just released new dates for our hat workshop, on the 29-30th of August. Hosted in the inspiring venue of .verkstad, located in Södermalm, Stockholm, you will craft your very own unique hat.

Learn everything you need to know about the traditional hat making process, we assist you all the way.

Limited spots. Available on soonnoon.com.

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Midsommarvägen 17
Stockholm
12635

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