Swedish Fashion Association

06/11/2020

We’re happy to announce the dates for the upcoming Fashion Week Stockholm Digital Edition for Autumn/Winter 2021. More information to be presented shortly.

27/10/2020

The Swedish fashion industry 2019 in numbers - towards the new normal!

At the launch of the new statistics report the report showed great results - Swedish fashion’s turnover for 2019 was 380 billion with a 272 billion to export, which means that fashion export represents 11 % of the total export from Sweden.

Thank you to our panel with the Swedish Minister of Enterprise Ibrahim Baylan, Fashion Industry Expert Lena Patriksson Keller, McKinsey Partner Rickard Vallöf and STICA and Sustainable Fashion Academy CEO Michael Schragger for being part of moderated by SFAs Secretary General Catarina Midby.

The panel shared their insights on challenges and opportunities on the way back to a profitable and sustainable fashion industry in the ”new normal”.

Watch the full launch and download the report here:

STATISTICS REPORT 2019At the launch of the new statistics report for the Swedish fashion industry, the report showed great results - Swedish fashion’s turnover for 2019 was 380 billion with a 272 billion to export, which means that fashion export represents 11 % of the total export from Sweden. Th...

17/06/2020

Join us today Wednesday at 16:00 CET on our instagram, , for our second conversation on the importance of diversity and inclusion in the fashion industry!

This time together with Mona M. Ali, founder and CEO of - Scandinavias first diverse only agency representing people of colour in front and behind the camera. The talk will be held in English.

05/06/2020

We’re back! Vogue exclusively announcing the digital return of Stockholm Fashion Week 2021.

“Sweden is a European leader in technology and innovation, and fashion is one of the country’s largest exports, perhaps it’s inevitable the two would come together. “Now it’s time to look forward; now it’s time to promote Swedish fashion again and I think we have a unique position,” Midby tells Vogue.

Swedish Fashion Weeks goes virtual.

03/06/2020

WE'RE GOING LIVE! Tune in tomorrow Thursday at 17.30 CET on our Instagram page, , for a conversation with Angelo da Silveira, co-founder and CEO of DieMonde, on the importance of diversity and representation for a positive development of the fashion industry.

https://www.instagram.com/p/CA-hEvPJMVr/

27/05/2020

Apply to Ung Svensk Form 2021 before September 30! Ung Svensk Form is an arena and juried competition for young design in Sweden where all nominated entries will take part in a travel exhibition. More information available through Svensk Form and http://ungsvenskform.se/

18/05/2020

Rewiring Fashion is calling out for a reset of the current fashion calendar! Pictured above is a new fashion calendar that takes timing of markets and shows, buying periods and product deliveries into consideration. Visit rewiringfashion.org to read more and sign the petition.

The intiative wishes to:
Combine men’s and women’s fashion weeks to take place in January/February and June to enable longer full-price sell-through periods, minimise travel requirements and de-gender fashion week.

Align fashion shows, collection deliveries and real-world seasons so shows take place just before weather-appropriate collections hit stores.

Synchronise next season buying periods with current season presentations to cut back on travel.

17/05/2020

Thank you ELLE for this article with our Secretary General Catarina Midby on Swedish fashion through and post Covid-19.

https://www.elle.se/mode/catarina-midby-leder-svenskt-mode-genom-pandemin/

15/05/2020

Difficult times call for collaboration! A group of independent designers, executives and retailers from around the world have come together to create a proposal for rethinking our global fashion industry and it’s current calendar. The intention here is to come up with a system that works for all, no matter how big or small your fashion business is. Visit rewiringfashion.org to read more, and to sign the petition.

https://www.instagram.com/p/CALH3nTpkMX/

19/03/2020

Following the consequences of the Covid-19 and the challenges that lie ahead, Swedish Fashion Association is working to communicate what our community, the fashion brands, need to manage and survive to the Swedish government. Do send your input to us: [email protected] and we will bring this forward. We will keep you posted on news and actions via e-mail, as usual!