12/05/2026
New work – visual identity for .com
Boco petite hairbrushes, Scandinavian simplicity meets French craftsmanship. Designed in Sweden and handmade in the French countryside, each brush is ccrafted with care and made to go where you go. The collections, inspired by distinct destinations such as Stockholm, Paris, Bali, Antibes.
The wordmark boco, bo short for borste (brush in Swedish) is set in fonts Europa – a modern geometric sans serif and Ahsing regular with its swirl-like fringes. The use of two contrasting fonts representing the two founders and reflecting cultural differences and the use of lower case letters to reflect the petite sized brushes.
Photography:
Animation: