Sport Design Sweden

27/01/2026

We’re heading to SPOBIS Conference 2026 🚀
On February 4–5, Sport Design Sweden will be in Hamburg as an Expo Partner at SPOBIS, one of the leading events for the sports business industry.
Looking forward to two days of insights, conversations, and connections around sport, design, retail, and brand experiences. If you’re attending, come by and say hi, let’s talk merchandise, design, and what’s next.
MerchandiseDesign

23/01/2026

Timrå IK Jeremy Boyce Player Collection drops today! 💥🔴

22/01/2026

SLATS Las Vegas - Day 2

22/01/2026

27/11/2025

New drop!

18/11/2025

New Varsity Jackets for Växjö Lakers 🧡💙

17/11/2025

Bæjarins Beztu fjölskyldan kynnir með stolti nýju fatalínuna, hannaða í samstarfi við Sport Design Sweden. Útkoman er einstök blanda af íslensku pylsunni og listrænni streetwear-hönnun.

Línan kemur í takmörkuðu upplagi, nælið ykkur í eintak á heimasíðu Bæjarins Beztu www.bbp.is 🎁🌭✨

23/05/2025

Created in proud collaboration with Newcastle United Football Club

We’re excited to present the latest drop of official Newcastle United Merchandise, developed by Sport Design Sweden in close partnership with the Club — and inspired by the heart and soul of Tyneside: St. James’ Park.

Every piece in this collection draws on the passion, pride, and legacy that radiates from the home of the Magpies. This is more than just football apparel — it’s a tribute to where it all begins.

Explore the collection at shop.newcastleunited.com

10/04/2025

SDS x Ravioli Boyz
Our most recent collaboration with dropped just in time for T-Rav Day on April 1. Available at CITY Pavilion on Market Street in Saint Louis.

14/03/2025

The latest drop for the Chicago Blackhawks’ Four Stars Collection is now live. To view the collection: https://cbhshop.com/pages/store

04/03/2025

x Sport Design Sweden - Lasse Johansson Player Collection

Sport Design Sweden proudly presents its latest Player Collection in collaboration with Frölunda HC, celebrating star goaltender Lasse Johansson.

22/02/2025

Today marks the launch of Max Friberg’s exclusive self-designed collection, MAD MAX. Available in a limited edition, you can find it online, at Scandinavium, and at Intersport 421. Don’t miss out!