Dear Samfu

Dear Samfu A love letter to the women before us 💌.

Inspired by the values of past generation women, every piece is crafted with a story - a subtle nod to cherished memories and a playful tribute to tomorrow.

𝐒𝐨𝐟𝐭 𝐇𝐨𝐮𝐫𝐬 is our invitation to you to move a little slower and stay a little longer🫶Cotton softened by wear.Lace edging...
05/06/2026

𝐒𝐨𝐟𝐭 𝐇𝐨𝐮𝐫𝐬 is our invitation to you to move a little slower and stay a little longer🫶

Cotton softened by wear.
Lace edging traced by hand.
Checks and textures that feel familiar, like something remembered.

For your slow mornings, sunny errands, afternoon daydreams, and all the moments in between 🌼

POV: you join us at the Soft Hours shoot 🌸A few soft hours spent in the garden, documenting moments in between moments —...
27/05/2026

POV: you join us at the Soft Hours shoot 🌸

A few soft hours spent in the garden, documenting moments in between moments — all held together by morning light & the sound of crickets. ☀️

The making of Soft Hours Dress with .hua , in 3 colourways 🤍 morning light (white)🌸 first blooms (floral) 🗝️ old times ...
21/05/2026

The making of Soft Hours Dress with .hua , in 3 colourways
🤍 morning light (white)
🌸 first blooms (floral)
🗝️ old times (check)

Online on 23.05.26 12pm SGT🫶

And that’s a wrap at 💛! To everyone who stopped by, tried on pieces, shared stories with us, or simply spent a little t...
19/05/2026

And that’s a wrap at 💛!

To everyone who stopped by, tried on pieces, shared stories with us, or simply spent a little time in our space — thank you for the incredibly warm response to Soft Hours with .hua 💕

There’s always something special about meeting our community IRL☺️. The conversations, familiar & new faces, little moments of excitement in the fitting rooms… they remind us why we do this in the first place 🫶.

Thank you for growing alongside us, always. ✨

🌸Soft Hours launches online on 23 May 12pm GMT+8! A preview will be up first on Thurs so stay tuned to our stories!

Nostalgically yours,
Trixie & Theresa

16/05/2026

Hear from .hua on her thoughts and inspiration behind the Soft Hours capsule💖.

Now launched at IRL, and online on 23 May 12pm SGT☺️.

Inside the view of our Soft Hours collection 🐚 with .huaOur very first creator collab capsule feels especially meaningfu...
11/05/2026

Inside the view of our Soft Hours collection 🐚 with .hua

Our very first creator collab capsule feels especially meaningful because it’s with someone we’ve genuinely loved for a long time🥹. We wanted to explore a different but still familiar side of us, and that’s when the idea of a collaboration came to mind😍! We can’t wait to reveal Soft Hours to you, first at and online soon after🫶

xoxo,
Trixie & Theresa

06/05/2026

Coming Soon: Soft Hours

A capsule from .hua x dear samfu , made from memories, to last✨

Launching first at , 15-17 May, then online exclusively on dearsamfu.com soon after💕

Our 6-month long secret is finally out... .hua for dear samfu, ✨coming soon✨Save the date: the capsule launches first at...
04/05/2026

Our 6-month long secret is finally out... .hua for dear samfu, ✨coming soon✨

Save the date: the capsule launches first at , 15 - 17 May and online in late May. See you😍!!

01/05/2026

We kept a secret for the past half a year: we’ve been creating with one of our fave creators ... guess who? 👀

Samfu 🌸spring favourites🌸 on you - back again online this Thursday, 23.04.26 12pm SGT! As seen onhua gccs chungry
20/04/2026

Samfu 🌸spring favourites🌸 on you - back again online this Thursday, 23.04.26 12pm SGT!

As seen onhua gccs chungry


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46 & 58 Kim Yam Road
Singapore
239351

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