24/02/2026
For the new Xtra Lab by FairPrice Group, one challenge was to make this 24 hour zone stand out from the FairPrice Xtra it sits next to.
Euroswift fitted out the store with bold LED lighting in Xtra Lab's stunning colours. This is right on the brand message of always available, latest trend items sourced across Asia. It's strong, fun and current, just like Xtra Lab's target market.