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Mwami

Infusing Art into the mundane. Slow fashion, made of Africa. At the helm is fine artist Papi. These serve as the perfect frontier between old and the new.

Senegal-based design brand Mwami aims to bring together both urban and traditional cultures in its go-everywhere designs. Mwami, which launched in 2015, serves as another branch of his creative adventure through which he hopes to evoke a meaningful dialogue. “Our mission is to dress people in a way that they feel is theirs, allowing them to take ownership of the things they consume. Mwami is a way

to bring more intention into consumerism.”

Using contemporary silhouettes and fabrics while looking to tradition for technique and finesse, the brand looks to emerging African cities such as Dakar and Abidjan for its inspiration. For example, the embroidered patterns which distinguish Mwami pieces take their cues from sacred geometry, Arabian calligraphy and African iconography. So far, the brand has dressed the likes of Mr Eazi, Jidenna, Mayra Andrade, created a capsule collection with Senegalese rapper Nix, and been featured on CNN African Voices.

27/05/2026

Eid Mubarak from Dakar ✨
Afrique Noire cover story on Senegalese AfroMaximalism

Styled by
Shot by Tala Niang

17/04/2025

Final look | pure cotton Grand Boubou in black with emerald green trim and embroidery

HARMATTAN—a study in movement and memory.
This look takes cues from spiritual armor—crafted for ceremony, clarity, and quiet power.

17/04/2025

Measured, feminine, and firm.
From lacework to structured silk, each layer holds rhythm and restraint.

17/04/2025

Sharp lines, soft movement.
A study in contrast.

17/04/2025

LOOK 4 | Khaftan in green geometric pattern over navy ribbed trousers

This HARMATTAN silhouette draws on the language of geometry—where patterns become steps, grids become echoes, and tradition finds new form.

17/04/2025

Crafted in cobalt, embroidered in rhythm.
Channeling Sahelian pattern language in its most relaxed, modern form.

16/04/2025

A sharp yet fluid two-piece from HARMATTAN—where embroidery meets movement, and lace draws the line between softness and precision. Designed to hold presence without demanding volume.

16/04/2025

A meditation in layers.
Texture, translucence, and tailoring meet under the palm-shaded sky of Petite Côte during the Independence Show.

Photos:

15/04/2025

Premiering silhouettes from our upcoming HARMATTAN collection on the windswept sands of Senegal’s Petite Côte, for the Independence Day Show. A moment of pride—rooted, refined, and ready.

Photos

13/04/2025

ABF on AFRICAN DANDISM

“Each of these garments is meticulously hand-sewn by Senegalese artists, tailors, designers, and fabric makers, whose mastery of savoir-faire and couture is unmatched. This is the true essence of luxury craftsmanship that I admire when it comes to garment making. I couldn’t be prouder to be part of such a rich and remarkable heritage!”

Adresse

Dakar

Site Web

http://www.mwami.shop/

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