POEM reinterprets the revered French dress-making tradition with modern lifestyle and production system in order to offer a ready-to-wear line that follows the concept of “Modern Glamour” As our creative director, Chavanon Caisiri puts it, his hourglass shape is achieved by calculating the structure of pattern and the use of selected materials to recreate the classic hourglass silhouette that best
compliments the smaller frame of Asian women. This Modern Hourglass needs not heavy undergarment, and instead focusing on manipulating the weight and grain of the fabrics to create a more natural volume. The outcome is the modern feminine shape that floats on the tiny frame of a busy businesswoman who, despite her hectic daily schedule, never ceases to step out of the door everyday in her most impeccable look.
