With over ten years of experience in designing casual clothing apparels, through various experimentations in both marketing and art perspectives, finally forms the latest awe-inspiring collection. Sweet Drug, true local Thai brand, made by not “designer” like any other brands but by an “artist” who merges work of art with clothing design – through delicate thoughts on every possible details. I was
rather surprised with its latest collection, not because of its trendy nature but because the collection has evolved into what can be called “trendsetter” to all the fashionista out there. The collection is daring and has gone beyond normal fashion into unique identities with tremendous power pouring out from each product – all this dedicated to its deep root in fine arts. The road from Fine Arts to Applied Arts, a design-centric journey that is full of stories to be told, from design pattern to packaging and certificate paper, every details matter. In term of art, art of quality is worth collecting because art of quality is timeless. And now this special art has turned into clothing, waiting for those who are ready and dare to wear them. Now ask yourself, are you ready to throw away the ordinary fashion that most designers claimed to be so-fashion-forward? I can guarantee you that Sweet Drug product is the original rule-breaker. “Different and Distinctive” is what you’ll get from wearing this brand.