The life athletic journey began in 2013 when the current owners, including life long friends and ex AFL football players Chris Judd and Steven Greene, bought the triathlon brand JAGGAD. Once they had ownership, JAGGAD was reinvented as a stylish functional sports performance apparel brand, using the latest technical textiles and construction techniques. Our multi-sport performance garments are cut from the best fabrics, created by passionate designers for people who appreciate beauty, simplicity and design in sport and in life. To create the life worth living you have to work hard. Our mission is to support those on the path to the life they aspire to. We want to support you to be your best while looking your best.
