21/06/2026
I'm posting in English using Google Translate. I'm not fluent in English, but I want to talk to everyone.
“I spent 4 years building Hasguard, but Hasguard spent 4 years teaching me that happiness isn't at the destination, but in the journey.”
Hello Hasguard community! Today I just understood something.
After working with Hasguard for almost 4 years, I felt like I was building a clothing brand. Thinking about designs,
fabrics, production, marketing, sales, and how to make Hasguard better every day.
But looking back, I realized that the most valuable thing Hasguard gave me wasn't the clothes, nor the sales.
It was the people. Hasguard allowed me to meet many customers.Some started as customers and became friends, some became siblings, some have supported me from day one until today. Some met because of cars, some because of the clothes,
some because of travel, and some because they shared the same interests. We had fun, we were sad, but ultimately, we got to know each other as human beings.
I thought for a while about what I really love.
Do I love clothes? Do I love cars? Do I love the business? Or something else?
The answer is… I love the stories that unfold along the way.
I love meeting people, I love friendship, I love learning, I love the days we laugh together, even the days we face problems together.
And today, the phrase “ENJOY THE JOURNEY”
was born from that. Because I discovered that the happiness of life
isn't at the destination, but in the journey, in everyone we meet, in every lesson we learn, in every memory we create together.
Today, Hasguard is still a clothing brand,
but the heart of Hasguard may no longer be just clothing.
The heart of Hasguard is a reminder to enjoy the journey of life on this earth—a journey that may not even last 100 years. Ultimately, I want us to find that the most valuable moments aren't the day we reach our destination, but every day along the way, the moments we share with the important people in our lives.
Enjoy the Journey.
I believe we only get to know each other once in a lifetime.