The brand is based in Istanbul, a cosmopolitan city that conveys a melting pot of inspirations on the crossroads between East and West. Afffair masters the art of assembling all of these creative impulses and translating them in the definition of a unique DNA that evolves into a modern, distinctive, and fresh style. Afffair is inspired by women clothing with a great sense of sophistication. She is
modern, strong and a charismatic figure who naturally attracts attention by her strong character and enigmatic personality. She likes to reflect her style in every aspect of her life, from the sporty to the couture looks. Afffair comes from a garment production heritage. This valuable experience and vertical capabilities allow the brand to control the value chain from the creative process, design and production development of new and innovative materials, allowing them to create a “state of the art” garment that will become an instant object of desire. Ever since the launch of Afffair at Milano Fashion Week, the brand has been taking the stage at Pitti Imagine in Florence, Milano Fashion Week, Mercedes-Benz Fashion Week Istanbul, Dubai Fashion Week and Tehran Fashion Week. The last four collections of Afffair were presented at New York Fashion Week in official calendar. This is where the brand became one of Hollywood's newest go-to labels. Rufat’s red carpet worthy garments are celebrated and worn by the likes of Jennifer Lopez, Beyonce, the Hilton family, Ashanti, Avril Lavigne, Lil Kim, Ariana Grande among many. The brand have been feautured in countless magazines, participated in celebrity endorsements, and gained high-end media following.
