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31/10/2022

Светри на змійці, які часто називають лижними, вже з 2020 року не залишають модних колекцій. Популярність цієї моделі зумовлена трендом на затишний, теплий і

30/10/2022

Мікронідлінг – це процедура, що передбачає введення тонких коротких голочок у шкіру, і може допомогти сповільнити появу зморщок, шрамів постакне, а деколи – і

29/10/2022

Міжнародний фонд “Way of peace” Миколи Тищенка продовжує серію благодійних вечер “CHARITY DINNERS” у всьому світі. Цього літа, під час заходів у Празі, Парижі та

28/10/2022

Під час промотуру фільму «Квиток до раю» Джулія Робертс разом із Джорджем Клуні стали гостями шоу Jimmy Kimmel Live!. Для цього виходу акторка вибрала костюм з

27/10/2022

26 жовтня день народження святкує кантрі-музикант Кіт Урбан, про якого багато хто дізнався як чоловіка актриси Ніколь Кідман. Пара разом уже понад 15 років і не

Gen Z loves shopping hauls. Can they ever be sustainable?This is the first in a new series lifting the lid on Gen Z’s so...
30/08/2022

Gen Z loves shopping hauls. Can they ever be sustainable?
This is the first in a new series lifting the lid on Gen Z’s social media habits and how it affects their fashion consumption.

Creator and curve model Remi Bader started posting weekly hauls on TikTok during the pandemic. In the two years since, she has amassed 2.1 million followers, who regularly tune in to watch her try on clothing from brands including H&M and Urban Outfitters. “When I got started, fashion hauls had been around but people would only show what looked good on them,” she says. “No one was showing the bad, which is an important part of the real shopping experience. So, I started doing realistic hauls.”

Originally a YouTube phenomenon that dates back to the early 2000s, hauls — where a creator goes through a pile of clothing they’ve bought or been gifted on video, and reviews the quality, style or fit — have become popular across social media platforms. The hashtag has 24.4 billion views on TikTok, and has been used in 2.4 million Instagram posts and 347,000 YouTube videos. Many creators, like Bader, will buy clothing with their own money, but sponsored hauls are becoming big business — creators can be paid up to £15,000 for a post, according to one agency source. Return on investment is tracked through views, engagement and conversion to sales.

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