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What the Nordics can teach us about having funThe Scandi and Nordic attitude to play has had a big influence on current ...
17/06/2022

What the Nordics can teach us about having fun
The Scandi and Nordic attitude to play has had a big influence on current design and urban living. Clare Dowdy explores a world of mud, adrenaline and 'skrammellegepladser'.
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What do you get if you mix a love of foraging and the countryside with a child-centred mindset and a healthy attitude to danger? Answer: playgrounds that are the envy of the world. "Scandinavia is a special place for children, no doubt," says Brit Kieran Long, director of ArkDes, Sweden's national centre for architecture and design, "and Sweden has children at the heart of everything it does". He puts this, in part, down to "the amazing equality of gender between parents. Parenthood here is not women's work, it's much more equal, and there's huge amounts of parental leave". That creates an extreme demand for experience, and informs how public play is handled, he adds.

Why your voice assistant might be sexistFrom reinforcing entrenched gender roles to potentially even fuelling misogyny, ...
16/06/2022

Why your voice assistant might be sexist
From reinforcing entrenched gender roles to potentially even fuelling misogyny, choosing the right voice for a particular task can be a minefield.

James Bond flings open the door of his new BMW – which comes with hidden machine guns as standard – and immediately a feminine computerised voice announces, "Welcome! Please fasten seatbelt and obey all instructions for a safe trip."

Bond’s MI6 colleague and master of gadgets, Q, pipes up to explain: "Thought you’d pay more attention to a female voice." But, predictably, Bond later ignores repeated commands to wear his seatbelt and, using his mobile phone as a remote control, he subsequently drives the car off the top of a multi-storey car park in the 1997 blockbuster Tomorrow Never Dies.

Q's market research was wrong – and so was BMW’s. The firm famously recalled a feminine-voiced GPS system from its cars when German drivers complained that they didn't want to take instructions "from a woman".

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