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You’ve heard the term ‘graphic design’ countless times before, but do you know where it comes from? Book designer Willia...
13/01/2023

You’ve heard the term ‘graphic design’ countless times before, but do you know where it comes from? Book designer William Addison Dwiggins coined the term in 1922.
The term was used to cover his entire design process.

In 1971, the iconic Nike logo was designed by a student named Carolyn Davidson for just $35!!However, Carolyn’s contribu...
13/01/2023

In 1971, the iconic Nike logo was designed by a student named Carolyn Davidson for just $35!!
However, Carolyn’s contribution to Nike did not go unrecognised. Three years after Nike went public (1983), the executives surprised her with a party, where she was given an undisclosed amount of shares of Nike stock. Reports suggest they are worth close to $1 Million.

Chermayeff & Geismar’s innovative ‘supermarket principle’ grouped similar objects to convey a collective idea.Image: Che...
11/01/2023

Chermayeff & Geismar’s innovative ‘supermarket principle’ grouped similar objects to convey a collective idea.
Image: Chermayeff & Geismar’s, “Visit the American Museum of Immigration at the Statue of Liberty” poster demonstrating the ‘supermarket principle’ of grouping simple elements together to make a greater visual statement. Designed in, New York, New York, 1974. Offset lithograph on white wove paper.

More: Read more about Chermayeff & Geismar’s supermarket principle and see additional examples of their work on Cooper Hewitt.

In 1992, NASA Administrator Daniel Goldin officially retired the “worm” logo to bring back the 1959 “meatball” logo.
11/01/2023

In 1992, NASA Administrator Daniel Goldin officially retired the “worm” logo to bring back the 1959 “meatball” logo.

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