04/08/2022
Yellow Pencils
Responding to a brief from Snapchat, a five-strong creative team from School of Communication Arts created a Snapchat lens that aims to raise awareness of medical conditions that cause hair loss in young people. Simultaneously, it hopes to encourage and facilitate the donation of hair among 13 to 21-year-olds.
The HairShare Snapchat lens works by scanning the user’s hair into a catalogue of wigs which they can then try on with AR and request.
Although they look better and can be styled more easily, wigs made of real human hair can be very costly. The design team considered that the shortage of human hair might also be driving up the prices of these wigs, so aimed to solve this problem through their project.