FINCH brand is being run by a family — Kateryna Biakova and Maksym Holub. FINCH is famous for art prints and our cross-disciplinary collaborations: we revealed first AR clothing in collab with FFFACE AR developers in July 2020, and in February 2020 we showcased FINCH SS20 collection as a neverending fashion show in augmented reality. All models wearing clothes from this collection are scanned usin
g human 3D-scanner and printed as 3D-sculptures. all the looks exist as augmented reality filters in Instagram, which allows users to USE them as a game element. The presentation took place in In February 2020, and liVes its own life during the quarantine. Another project by FINCH is the capsule series "Ukrainian Fashion Geek", registered as a separate trademark in collaboration with the Ukrainian Fashion Week — these products are part of the dialogue and same time an affordable instrument promoting fashion and domestic products in Ukraine. FINCH key features are the avant-garde art prints, puffy shapes, multilayered and neat silhouettes. Along with the original ethnic costumes, modern arcitecture, auteur cinema and avant-garde music, we are very much inspired by Asia and the culture of wabi-sabi. Though the unique and eye-catching image is very important for us, practicality and convenience is still at 1st place. And Since 2018 FINCH is the resident of Ukrainian fashion week, showing two collections plus one or two capsules anually. Press summary:
FINCH has 3 Ukrainian covers in 2019, 2021: PINK magazine
featured at Metal Magazine, Fu***ng Young, Flanelle, Vogue UA, L'Officiel Ukraine, Harper's Bazaar Ukraine, PINK, VOGUE Italia, L'Officiel Hommes Ukraine, Vogue RU, the Huffington Post USA, NOWFASHION, bestin.ua, FW-Daily, (former) STYLE.COM etc. Since 2017 FINCH collaborates with the swiss artist Marianne Hollenstein and the Swiss Embassy of Ukraine, creating capsules and big collections with her artworks and promoting the artist to the ukrainians. This is the first example of fashion and art collaboration in Ukraine, when the artist is being known and invited to exhibit personally because of the collection revealed with the arts. The signature art in used now for an Instagram & Facebook filter (AR). Second big art collaboration, starting in 2020 is working with Takahiko Ishii, the Japanese calligraphy artist from Osaka who also creates prints for FINCH. FINCH has been marked as best young brand by VOGUE Ukraine (MBKFD prize) in September 2015, the winner of grand contest for TSUM Kiev in June 2016. We are enthusiasts and dreamers. We are the metamorphosis, the new-born Solaris trying to find the right way, in fact we have no idea whom will we be tomorrow. Yet we will surely be better.
