Amoureuse Lingerie

04/26/2026

Come with me to meet some of our new Aptos Village neighbors (a mini series). First stop: where we are always greeted with a kind smile and attended to with a positive attitude. We 10/10 recommend that you find your next pair of socks and/or shoes (or belt, wallet, etc) at this shop!! Stay tuned to see where we go next...

03/28/2026

Change can be so bittersweet at times. We are sad to leave the homey vibe of midtown and those neighbors that have been like family to us for so many years, but we are super excited to see the new shop location coming together. Stay tuned for more updates on an official opening date, hours, etc. Thank you all for your patience, love and support during this time of adjustment for us. We can't wait to serve you in Aptos when the time comes!

02/26/2026

Hello faithful customers and followers! We are currently in transition from our midtown location to our new home in Aptos. We have a tentative reopening of mid-March, and we will keep you posted with any updates of a set date. Please reach out before Saturday if you are in need of any of our larger fixtures that will not be coming with us. We will send pictures in a DM at your request. Thank you for your patience during this transition. We look forward to serving you again from our new home!

02/24/2026

Dear Midtown Family,

We wanted to share some news straight from the heart. After so many beautiful years in Midtown, our little lingerie and gift shop will be moving to a new home in Aptos.

Leaving this neighborhood isn’t easy. Midtown has been more than a location — it’s been a community that welcomed us, supported our small business, and showed up with kindness, curiosity, and love. We are endlessly grateful for every visit and every moment of connection we’ve shared.

At the same time, we are feeling genuinely excited for this next chapter. Aptos brings a new opportunity to grow, to dream bigger, and to continue creating a space that celebrates beauty, intimacy, confidence, and joy.

Thank you for being part of this journey and for making Midtown such a sweet chapter of our story. We hope you’ll come visit us in Aptos and help make this new space just as magical.

We are moving this week and will be out of our Midtown space by Feb 28. Planning to open in Aptos by the mid to end of March. We will keep you posted.

Please come by and get a discount card to use at the our new location.

Our new address is 136 Aptos Village Way Suite 200 Aptos CA 95003

With love and deep gratitude,
Jennifer, Jilaina, Stephanie and Gabrielle

Click here for an update from Amoureuse Lingerie & Gifts!

02/13/2026

Come celebrate Valentine's Day at Amoureuse! We're open 11:30-6 for a Sip & Shop event. Enjoy small bites and a little something to sip while also taking an additional 20% off clearance items. Perfect for any last minute shoppers, or if you wanted to pick something out with your significant other together and make a date out of it. No RSVP necessary, just come stop in at your leisure. ❤️

02/07/2026

.rilla is here at Amoureuse popping up today until 2 pm. Come see her!

02/07/2026

Malla collection in Cordova, a sexy addition to any ensemble, and as Clo says, it's "meant to be felt first". Valentine's Day is one week away, come get yours today!

Hours:
Tues-Sat 11:30-6
Sun 12-5
Mon CLOSED

02/07/2026

Carmela collection in Velluto is your ticket to a 🔥 valentine's day. Pair with Heart Net Thigh Highs for a perfect accent. All are currently available at Amoureuse now.

Hours:
Tues-Sat 11:30-6
Sun 12-5
Mon CLOSED

02/06/2026

.rilla will be popping up at Amoureuse with her gorgeous handmade jewelry tomorrow (Sat, 2/7/26) from 11:30-2. Stop by to visit and see her gorgeous sparkly wares. Buy something for your galentine, valentine, or yourself! We always have her treasures in-store, but this is your chance to see even more of her exclusive pieces.

Shop hours:
Tues-Sat 11:30-6
Sun 12-5
Mon CLOSED

02/06/2026

Some of our bath & body items available in-store today! Perfect for gifting. Valentine's Day is just about 1 week away, get your shopping done now. ❤️

Hours:
Tues-Sat 11:30-6
Sun 12-5
Mon CLOSED