Helena's

Helena's "A new wardrobe brings great joy and change to your life." -fortune-cookie opened by the real Helena

This Thursday thru Sunday Helena’s features NEW MARKDOWNS on Summer Items. Shop racks at 30% off with all your end-of-su...
09/03/2026

This Thursday thru Sunday Helena’s features NEW MARKDOWNS on Summer Items. Shop racks at 30% off with all your end-of-summer favs: shorts, summer pants, cotton sweaters, tanks, jumpsuits and more. Is store and online. Sale ends Sunday and we are closed on Labor Day.

09/01/2026

Looking for some fall outfit inspo? You’ve come to the right place! Our stores are beautifully curated and stocked for the season, with our stylists ready to help complete your look.
Visit us for new special pieces to your closet 💛

OUTFIT DETAILS:

Look 1
- Current Air Sweater and Dress Set

Look 2
- Velvet Heart Reyna Jean
- Velvet Estina Tank in Rio
- Dear John Naylani Sweater in Leopard

Look 3
- Free People Highland Mist Cardi
- Sanctuary Balloon Bottom in Navy

08/22/2026

Wearing vs. Styling Fall Transition Edit. Start with a foundation of new denim and a layering tank. Build your look with a short sleeve sweater, a cropped jacket and your favorite accessories. All these pieces are at Helena’s now.

08/19/2026

The Outfit Edit. New Arrivals of sweaters and pants for fall. Great color, texture and print to style together all season long.

08/13/2026

Desigual arrives for fall. Dresses, tops and sweaters in luscious colors and distinctive prints. We love this joyful Barcelona based line.

08/10/2026

One of our best sellers, the Clara Sunwoo Signature Jacket, now in new colors😍
We are loving soft suede in blue moss, violet, and sand
And liquid leather in plum
Available now at both stores!
Which color is your favorite?

Your favorite summer styles, now up to 70% off! ☀️Plus new styles added to sale ☀️
07/27/2026

Your favorite summer styles, now up to 70% off! ☀️
Plus new styles added to sale

☀️

07/24/2026

New Arrivals! Katherine shows looks that you can wear now and transition to fall! Lots of pieces from our favorite designers!

Weekend Belmont Center SIDEWALK SALE. Helena’s Belmont offer: DOLLAR DISCOUNTS are $5, $10, and $20! Also Summer SALE at...
07/23/2026

Weekend Belmont Center SIDEWALK SALE. Helena’s Belmont offer: DOLLAR DISCOUNTS are $5, $10, and $20! Also Summer SALE at 30-50% OFF. Times: 10-6 Saturday & 12-5 Sunday while supplies last. Rules: NO fitting room access for Dollar Items. Bring your Filene’s Basement try-on game! All Sale items Final Sale. See you there!

07/12/2026

What a FANTASTIC day, yesterday! Our Warehouse Clearance Sidewalk Sale exceeded our expectations. Saw so many friends, longtime clients and new faces. Thank you for showing up, shopping the incredible deals, and packing it up by noon. Feeling the 🥰.

Address

397 Massachusetts Avenue/Arlington, MA/34 Leonard Street/Belmont, MA 02478
Arlington, MA
02474

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Telephone

+17814833055

Website

Alerts

Be the first to know and let us send you an email when Helena's posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Helena's:

Shortcuts

Share

Category