Helena's

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Helena's "A new wardrobe brings great joy and change to your life." -fortune-cookie opened by the real Helena

FDJ RAFFLE ❤️👖 Happening NOW through October 11th - We are raffling off 4 pairs of the FDJ stretch zip wide leg denim wi...
10/06/2026

FDJ RAFFLE ❤️👖 Happening NOW through October 11th - We are raffling off 4 pairs of the FDJ stretch zip wide leg denim with square pockets and front seam. One of our best sellers! 🤩

TO ENTER: Purchase an FDJ item from either location.
Each item = 1 entry.
Increase your chances by shopping at each store! There will be 2 winners per location.

This raffle is in-store only. All raffle items are not refundable or exchangeable.

Best of luck & we’ll see you soon!

09/28/2026

Hello fall 😍🍂 check out our new arrivals for the season! Our stores are transformed with beautiful fall color stories all around 🩵
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bostonboutique
Fall outfits, fall clothing, eastcoastfashion

09/23/2026

Ooohing and aaahing over the new Fall jackets. Faux fur, embroidery, great color and gems! It’s all cozy, beautiful and on-trend. Visit us in-store for the full collection.

It’s happening! Our Annual Arlington Town Day SIDEWALK SALE starts Friday at 10 AM! Clearance fashions marked 30 to 70% ...
09/18/2026

It’s happening! Our Annual Arlington Town Day SIDEWALK SALE starts Friday at 10 AM! Clearance fashions marked 30 to 70% off. Friday and Saturday from 10-5 in Arlington only. PRO TIP: Plan your visit. There will be a limit of 10 pieces to the fitting room. There is often a line for the fitting room, and a line at the register. Belmont will be open regular hours Friday and Saturday. See you soon!

09/15/2026

Fall outfits, styled by Helena’s 🤩 🍂
From impactful print sweaters to your next pair of go-to denim, we have fashions perfect for autumn! Stop by and see all of our new arrivals 💛

What a week in NYC for the SS27 markets! It’s always fun seeing styles, colors and trends firsthand and selecting deligh...
09/12/2026

What a week in NYC for the SS27 markets! It’s always fun seeing styles, colors and trends firsthand and selecting delightful pieces for our stores. Visit us this weekend to shop our curated fall collection!

09/08/2026

What to Wear. Weekend Trip Edit ✈️ Four easy-to-pack tops + two pairs of classic denim. Add a handful of accessories and you’ve got a chic, workable weekend wardrobe. Stick with us! We’ve got you covered for all your fall vacations!

This Thursday thru Sunday Helena’s features NEW MARKDOWNS on Summer Items. Shop racks at 30% off with all your end-of-su...
09/03/2026

This Thursday thru Sunday Helena’s features NEW MARKDOWNS on Summer Items. Shop racks at 30% off with all your end-of-summer favs: shorts, summer pants, cotton sweaters, tanks, jumpsuits and more. Is store and online. Sale ends Sunday and we are closed on Labor Day.

09/01/2026

Looking for some fall outfit inspo? You’ve come to the right place! Our stores are beautifully curated and stocked for the season, with our stylists ready to help complete your look.
Visit us for new special pieces to your closet 💛

OUTFIT DETAILS:

Look 1
- Current Air Sweater and Dress Set

Look 2
- Velvet Heart Reyna Jean
- Velvet Estina Tank in Rio
- Dear John Naylani Sweater in Leopard

Look 3
- Free People Highland Mist Cardi
- Sanctuary Balloon Bottom in Navy

08/22/2026

Wearing vs. Styling Fall Transition Edit. Start with a foundation of new denim and a layering tank. Build your look with a short sleeve sweater, a cropped jacket and your favorite accessories. All these pieces are at Helena’s now.

Address

397 Massachusetts Avenue/Arlington, MA/34 Leonard Street/Belmont, MA 02478
Arlington, MA
02474

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 12pm - 5pm

Telephone

+17814833055

Website

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