07/16/2024
Nella Boutique opened its brick & mortar store doors in November of 2016. The Nella girls also spent three years prior to that in Donna’s basement running their online only business, which eventually led to Open Shop Nights, Fashion Shows, modeling sessions, and more shoppers than Donna’s home could handle! It was then that our dream of owning a specially curated women’s boutique came true! We busted out of Donna’s basement and into a beautiful brick & mortar store in downtown Asheboro.
It has been a wonderful eleven years of community support and living out our dream together. Asheboro is the absolute best at supporting “their people” and their locally owned small business.
We knew we had “made it” when precious customers drove specifically to Asheboro to shop our store. It always floored us when the narrative changed from, “We came to Asheboro to eat at The Table, and we stumbled upon your store!” to “We follow you on Instagram and had to drive to Asheboro to shop! What else is there to do here?”
We were so grateful for the boost social media marketing gave us. We were thankful to have survived the Covid years with a boost in sales as you kept us busy with all your online orders! You even boosted us into creating a free shopping app! We cherish all the amazing community events we were a part of and we are thankful for YOU, our shoppers, for your endless support and love.
Eight years of owning and operating a business in downtown Asheboro (plus three prior years in Donna’s basement) has been an honor and a great joy. We are not closing our doors with sadness, but with great appreciation for the amazing years we spent with our customers and our Nella family.
And just as life shifts, so do seasons of what is best for us. At this time in our lives, children are growing, families are moving, and the needs outside of the store for our families has become greater.
Therefore, we have come to an agreement that our attention needs to shift towards our families.
We invite you to join us as we work our final days of Nella Boutique in downtown Asheboro.
We will be offering a STOREWIDE 30% OFF SALE this week!
Wednesday 12 - 6
Thursday 12 - 6
Friday 12 - 6
Saturday 10 - 3
The online store is open and ready for you to shop today! The 30% OFF discount will be automatically applied at checkout.
Our store doors will open tomorrow at 12!
WHAT YOU NEED TO KNOW:
•Come use those Nella Boutique gift cards! Gift Cards will expire on our last day open: July 31, 2024
•ALL SALES ARE FINAL
•No Refunds, No Exchanges
Thank you, our Nella Shoppers, for eleven amazing years! We love you!
🩷- Donna Allen, Gina McKee & the Nella Girls