Chief Great Taste Officer

04/16/2026

A small piece, done properly.

Athlete Edition Keychains
- Black
- Brown
- Purple
- Blue
- White

Let them know who’s 🪶

All live now.
thechiefbrand.com

04/15/2026

A perfect gift 🎁

04/15/2026

CHIEF. x Korean American Jiu Jitsu Coalition Korea Special Edition 🇰🇷🇺🇸

Exclusively available for members only.

04/10/2026

Next level calls for the Élan concept 📈

Introduce yourself as

04/08/2026

SEOUL 2 SEOUL Collab 🇰🇷
CHIEF. X 성북 와이어주짓수 6th Anniversary Edition

Special Edition VI l Feat. New ‘Nerazurri’ Patterns
6 Luminary Stars for 6 Years of Excellence
Custom SBVI Logo on Shoulder Blades
Truly a One-of-One

☝🏼Batch Only l No Re-Ups
Contact 성북 와이어주짓수 For Purchase

04/04/2026

Mono Élan Concepts

Élan /eɪˈlɑːn/
A combination of style & energetic confidence

The ultimate luxury concept of blending in CHIEF.’s Mono Black Edition with highest quality of dark navy linen suits. Minimal with class from the training grounds to business and in close proximity you’ve already introduced yourself, as CHIEF. Walk in any room with the ultimate confidence.

Part II coming next 👈🏼

04/03/2026

☕️

Get ready for your training time with CHIEF 😎💋❤

03/30/2026

Mono Black Design Story

The essence of simplicity, the less is more concept, the height of what we do. The Mono Edition is in contrast of Athlete Edition, the more brash ready-for-war type of armor. It’s meant to stay in stealth mode, like a black panther hunting for its prey in minimal visibility. Intentionally built to mirror the suit of a black panther, our unique one-of-one CreamAir fabric from Italy shines with mist when the jungle is free. However when it hunts & bolts its prey out of hunger - there is no way out.

Special t텐스플래닛 성남 주짓수 본관net_korea for the 📸 in action ⚡️