Penny Luck

Penny Luck We are a men's shoe company with a LUCKY twist & a charitable mission.

RIP Penny! You had a good run.
11/12/2025

RIP Penny! You had a good run.

On this day we are grateful for all those who have served this great country. Happy Veterans Day 🇺🇸
11/12/2025

On this day we are grateful for all those who have served this great country. Happy Veterans Day 🇺🇸

It’s been a long journey to get back in shape and burn off the dad bod.
11/07/2025

It’s been a long journey to get back in shape and burn off the dad bod.

Happy Halloween to all of our Customers and Friends. We love you and we hope you had a safe and lucrative 🍭 Halloween wi...
11/01/2025

Happy Halloween to all of our Customers and Friends. We love you and we hope you had a safe and lucrative 🍭 Halloween with the kids.

This was nearly 11 years ago when I first started looking for a factory to make my shoes in Leon, Mx. what an amazing jo...
10/04/2025

This was nearly 11 years ago when I first started looking for a factory to make my shoes in Leon, Mx. what an amazing journey this has been.

Celebrating 10 years with my second Love - Penny Luck! It’s been a journey, to say the least, and an adventure of a life...
10/03/2025

Celebrating 10 years with my second Love - Penny Luck! It’s been a journey, to say the least, and an adventure of a lifetime. Thank you to all of our customers and amazing supporters. We love you very much and we are grateful for you. Much Love, Brian.

Saddened by the news of the passing of Fred Smith, Founder of FedEx. He built an extremely successful business that touc...
06/24/2025

Saddened by the news of the passing of Fred Smith, Founder of FedEx. He built an extremely successful business that touched the lives of many including us here at Penny Luck. We are grateful for all the support your organization gave us and the opportunity to be on the FedEx Entrepreneurial Advisory Board. Rest In Peace.

Starting a business is difficult, rebuilding it is even harder.
12/05/2024

Starting a business is difficult, rebuilding it is even harder.

Address

Austin, TX

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9am
Friday 10am - 10am
Saturday 10am - 9am
Sunday 11am - 7pm

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Our Story

The penny is the American symbol of luck & the inspiration behind our brand. Our fine craftsmanship has established Penny Luck and is evident in every pair of shoes we make. From our stitched leather soles to our leather lining, the hands of artisan shoe makers carefully craft every inch of Penny Luck shoes. Our signature lucky penny soles makes our brand unique. When you wear a pair of Penny Luck shoes, you wear your luck everywhere you go.

At Penny Luck, we pride ourselves on spreading luck, not just to our customers, but to U.S. Veterans. Customers can choose to customize the year of their lucky penny and 100% of our customization fee goes to the Purple Heart Foundation. We are dedicated to our partnership with the Purple Heart Foundation and strive to make a difference in the lives of U.S. Veterans who are battling PTSD.

Penny Luck designer & founder, Brian Munoz was compelled to create this brand after a streak of bad luck. After his first company failed, Brian lost everything. During this time, he learned valuable lessons that uncovered the formula for success. Brian had the honor to network with some of the wealthiest men in America. As a curious entrepreneur, he asked these esteemed individuals what contributed to their success. Their answers all consisted of three factors: hard work, risk and LUCK. Brian had all but the latter. The brutal realization that luck is a factor to becoming successful motivated him to build a company established on the foundation of luck.