The Secret Ingredient-Ave Maria, FL

The Secret Ingredient-Ave Maria, FL The Secret Ingredient is an award winning women’s boutique known for standout styles, flattering fits, and pieces that make getting dressed, feel effortless.

We have high fashion apparel, accessories, handbags, and unique gifts. TSI is your one stop shop.

Texas can’t hold em…And by “em” we mean Dawn! She keeps going to Texas, Texas keeps sending her BACK! She is absolutely ...
06/11/2026

Texas can’t hold em…And by “em” we mean Dawn!

She keeps going to Texas, Texas keeps sending her BACK!

She is absolutely stunning in this beautiful new UMGEE dress! 💕

Weekly Wednesday Sale: ALL size Medium apparel that is regular-priced is 20% OFF!
06/10/2026

Weekly Wednesday Sale: ALL size Medium apparel that is regular-priced is 20% OFF!

🇺🇸 A HUGE THANK YOU to Sara Callahan - Southwest Florida Realtor for donating 25 Pinwheels for Freedom! 🇺🇸These patrioti...
06/10/2026

🇺🇸 A HUGE THANK YOU to Sara Callahan - Southwest Florida Realtor for donating 25 Pinwheels for Freedom! 🇺🇸

These patriotic pinwheels help make Ave Maria’s July 3rd celebration even more festive, and best of all, 100% of the proceeds go directly back to the Ave Vets!

Would you like to help support this great cause too?

Businesses and individuals are invited to donate Pinwheels for Freedom. Simply stop by The Secret Ingredient to make a donation of 25 pinwheels and help us fill Ave Maria with red, white, and blue while supporting our local veterans.

Thank you, Sara, for helping make a difference in our community! ❤️🤍💙

WOW… what an incredible night! 🏆✨A huge THANK YOU to everyone who joined us for our Four-Peat Celebration as The Secret ...
06/10/2026

WOW… what an incredible night! 🏆✨

A huge THANK YOU to everyone who joined us for our Four-Peat Celebration as The Secret Ingredient was honored with the Best of Gulfshore Life Women’s Apparel award for the FOURTH year in a row! 🎉

The boutique was filled with great friends, delicious treats, bubbly drinks, laughter, and so much love. We are grateful for the support of our amazing customers, family, and community. This award belongs to all of YOU!

If you missed it, you missed a fun night, but don’t worry, we’re already hoping to celebrate again next year! ❤️

The Secret Ingredient has been named Best of Gulfshore Life Women’s Apparel for 2023, 2024, 2025 & 2026! Join us TONIGHT...
06/09/2026

The Secret Ingredient has been named Best of Gulfshore Life Women’s Apparel for 2023, 2024, 2025 & 2026!

Join us TONIGHT from 5–7PM as we celebrate our FOUR-PEAT!

First 25 shoppers draw for 10%–30% OFF or a FREE gift!

Wear a crown & get an extra 5% OFF one regular-priced item!

Snap a photo with our new plaque for a chance to win a $50 gift card!

Enjoy bubbly, sweets, and award-winning fashion!

Thank YOU for making us Collier County’s favorite boutique!

We know many of you are holding off on shopping until our after-hours celebration tonight, but don't forget...It's Twosd...
06/09/2026

We know many of you are holding off on shopping until our after-hours celebration tonight, but don't forget...It's Twosday Shopping at The Secret Ingredient!

Grab a friend and come shop together. When you do, you’ll each receive 20% OFF one regularly priced item.

Come now and save, then come back again after hours to celebrate later!

Four-Peat Celebration at The Secret Ingredient!

We’ve officially taken home the Best of Gulfshore Life Women’s Apparel award for 2023, 2024, 2025, and now our 2026 plaque has arrived! 4 YEARS of WINNING!

Join us for an after-hours celebration TONIGHT from 5PM to 7PM.

Pick Your Perk:
The first 25 shoppers get to draw a card for a surprise discount of 10% to 30% off or a free gift with purchase.

Strike a Pose with the Plaque:
Take a photo in our Winner’s Circle and tag us on social media to be entered to win a $50 gift card.

Sips & Sweets:
Enjoy bubbly and sweet treats while you shop our latest award-winning looks.

Bonus:
Wear a crown and receive an extra 5% off any regular-priced item.

Come celebrate four-plus years of being your go-to boutique in Collier County. We couldn’t have done it without you.

Alyssa’s 50th Birthday Wish ❤️During the month of June, The Secret Ingredient is collecting new cat toys for the Collier...
06/09/2026

Alyssa’s 50th Birthday Wish ❤️

During the month of June, The Secret Ingredient is collecting new cat toys for the Collier Purr & Play at Collier County Parks & Recreation.

We are also collecting cat and kitten food, dog food, pet toys, and other pet-related items for Collier County Domestic Animal Services, which oversees the Purr & Play Program.

If you’d like to help, please drop off your donations at The Secret Ingredient. Supporting local animals is Alyssa’s special birthday wish as she celebrates her 50th birthday this year.

Monetary donations are also welcome. Checks may be made payable to Collier County Domestic Animal Services.

One item we’ve noticed the cats at Purr & Play could really use is a cat exercise wheel so they can stay active while indoors. We hope to purchase one through donations, or perhaps a generous supporter would like to sponsor one.

Thank you for helping us make a difference in the lives of these animals and for helping make Alyssa’s 50th birthday wish come true! 🐾❤️

Please drop off donations at The Secret Ingredient throughout the month of June.

You asked and we LISTENED-NEW ARRIVAL-FreshCut Pop-Up Bouquet Cards!Looking for a thoughtful gift that’s easy to mail, l...
06/08/2026

You asked and we LISTENED-NEW ARRIVAL-FreshCut Pop-Up Bouquet Cards!

Looking for a thoughtful gift that’s easy to mail, lasts longer than fresh flowers, and makes someone smile? Our new FreshCut Pop-Up Bouquet Cards have arrived!

Perfect for:
Hospital patients
Retirement home residents
Birthdays
Thinking-of-you gifts
Sending a little sunshine through the mail

Made from 100% recycled paper
A tree is planted for every product sold
Beautiful pop-up bouquets that never need watering

At just $12.95, they’re a meaningful way to brighten someone’s day while helping the planet.

This WEEK is BEAUTIFUL at The Secret Ingredient! Check it OUT! June 8th-Monday-Every Monday is 55+ and Fabulous Day! Any...
06/08/2026

This WEEK is BEAUTIFUL at The Secret Ingredient! Check it OUT!

June 8th-Monday-Every Monday is 55+ and Fabulous Day! Anyone 55 and older receives 10% OFF one regularly priced item.

June 8th-World Ocean Day-20% off anything BLUE!

June 9th-Twosday Shopping is BACK (Every Tuesday) Shop with a friend and you BOTH receive 20% OFF one regularly priced item.

Four-Peat Celebration at The Secret Ingredient!

We’ve officially taken home the Best of Gulfshore Life Women’s Apparel award for 2023, 2024, 2025, and now our 2026 plaque has arrived! 4 YEARS of WINNING!

Join us for an after-hours celebration on Tuesday, June 9th from 5PM to 7PM.

Pick Your Perk:
The first 25 shoppers get to draw a card for a surprise discount of 10% to 30% off or a free gift with purchase.

Strike a Pose with the Plaque
Take a photo in our Winner’s Circle and tag us on social media to be entered to win a $50 gift card.

Sips & Sweets
Enjoy bubbly and sweet treats while you shop our latest award-winning looks.

Bonus:
Wear a crown and receive an extra 5% off any regular-priced item.

Come celebrate four-plus years of being your go-to boutique in Collier County. We couldn’t have done it without you.

June 10th-Weekly Wednesday Sale: June 3rd
ALL size Medium apparel that is regular-priced is 20% OFF!

June 11th-Think Smart Thursday-New DISCOUNT DAY for Students-All active students receive 20% off one regular-priced item every Thursday. Must show a valid student ID at checkout.

June 12th-Every Friday, FIRST TIME SHOPPER FRIDAYS! New to TSI? Get 20% OFF one regularly priced item on your first visit!

FOCUS Friday-university. FOCUS get 20% off one regular-priced item! Just show us your FOCUS badge.

June 13th-SATURDAY- Bag It Saturday and Sunday!

Make your TSI Bag work even harder for you this summer.

Every Saturday and Sunday in June, bring in your reusable The Secret Ingredient Bag and receive 25% OFF TWO regular-priced items!

That’s right, your bag gets you double the savings on Saturdays all month long.

Not a bag member yet? Stop in and ask us about our reusable bag program. For just $25, you’ll enjoy 25% off one regular-priced item every day and special perks throughout the year.

Grab your bag, bring a friend, and make Saturday your shopping day at The Secret Ingredient!

Valid on regular-priced merchandise only. Cannot be combined with other discounts (per item) or promotions. One bag per customer. Exclusions may apply.

June 14th-Happy Birthday to Alyssa! Sign-Up Sunday-join our newsletter in-store and receive 20% OFF one regularly priced item.

National Rosé Day-Enjoy a complimentary glass of rosé while you shop!

🇺🇸 A Huge Thank You to Jeannie & Angel Luis Rivera Jr, P.A.! 🇺🇸Thank you to Jeannie and Angel Rivera for generously dona...
06/08/2026

🇺🇸 A Huge Thank You to Jeannie & Angel Luis Rivera Jr, P.A.! 🇺🇸

Thank you to Jeannie and Angel Rivera for generously donating Pinwheels for Freedom to help honor our veterans and make our July 3rd celebration even more special.

❤️🤍💙 100% of the proceeds from Pinwheels for Freedom go directly back to support our Ave Maria veterans.

Would your business like to participate?

⭐ Donate at least 25 pinwheels and receive a shout-out on our page.⭐ Businesses are encouraged to provide business cards that can be attached to the pinwheels.⭐ Event attendees can take a pinwheel home along with your business card, making it a great way to support our veterans while connecting with the community.

Stop by The Secret Ingredient for more information and help us fill Ave Maria with Pinwheels for Freedom!

Address

5064 Annunciation Cr
Ave Maria, FL
34142

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 11am - 3pm

Telephone

+12392130990

Website

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