That New Label

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That New Label That New Label is a contemporary fashion label designed and made in Melbourne Australia

Internally screaming at these pictures of Maxinne Björk in her Ultimate rainbow fantasy crop ✨🌈The perfect fusion of fl...
10/19/2026

Internally screaming at these pictures of Maxinne Björk in her Ultimate rainbow fantasy crop ✨🌈

The perfect fusion of fluff and sparkle cut on the diagonal for the most magical rainbow fade. I am obsessed with how the fabric panels almost spirals down the arms on these pieces.

These are online now both with and without hood options and can be made in any colours your heart desires ✨✨✨

Straight out of a fairytale and onto the dancefloor🍃🍁The Ultimate in Pixiecore unlocked ✨🧚🏼Forever in awe over these stu...
10/12/2026

Straight out of a fairytale and onto the dancefloor🍃🍁
The Ultimate in Pixiecore unlocked ✨🧚🏼

Forever in awe over these stunning sunset shots of Enchanted Wings by the amazing Alyssa Risley 🦋📷.

One of my all time favourite pieces, and better yet I got to gift it to my friend IRL, and meet a whole bunch of incredibly talented artists in the process at Lightning in a Bottle

Matches perfectly with her goddess set by Noralina Freedom Designs and moccasins by Tread Light and ofc butterflies from the butterfly queen herself Enchanted Wings 🦋

💫💫💫

Me this morning realising it’s been 3 weeks without posting online yet again 🤣 Sometimes the biggest projects you’re wor...
10/11/2026

Me this morning realising it’s been 3 weeks without posting online yet again 🤣

Sometimes the biggest projects you’re working on are happening offline and they can’t be shared publicly yet ✨🩷

A throwback to one of my fave pieces which I always find myself gravitating towards years on. Back working today in the studio again today and actively trying to work out getting my waitlist right down. When your pieces take the amount of hours mine do, let me stress how overwhelming those numbers can be 😑🫠

Thankyouu so much for your patience while I get ontop of everything 🥹

09/14/2026

Gearing up for a monster week in the studio 🌈✨
HUGE changes are about to land into my world and I am SO EXCITED! ✨

Super grateful for how much interest there has been in my work this last couple of weeks, and at the same time incredibly scared for my hands if everyone who’s enquired actually ordered 🫠

A friendly reminder I cut and sew every single piece myself currently. There is a wait for a piece from me, but I’m about to make moves to cut this time down, and I very much appreciate those who have been incredibly patient on their lead times ✨🌈

🩷🧡💛💚🩵💜

The ultimate rainbow robe 🌈✨ Fk AI ✨🌈 I made this with my hands. Hours and hours and hours of labour and about 10 years ...
09/10/2026

The ultimate rainbow robe 🌈✨ Fk AI ✨🌈 I made this with my hands. Hours and hours and hours of labour and about 10 years of fabric hoarding go into these 💖

PLUS DID I MENTION IT TURNS INTO A BAG?!

Payment plans available 🌸🧚🏼‍♂️

Screaming internally in oceanic tones 💦🩵🧚🏼‍♂️✨I’ve wanted to do this colour palette for SO long and finally had the requ...
09/03/2026

Screaming internally in oceanic tones 💦🩵🧚🏼‍♂️✨
I’ve wanted to do this colour palette for SO long and finally had the request to do so 🙌🏽

(Sold) so excited for you to get this one, the colours are sooooo magic 🫠

08/27/2026

A recently finished commission complete with a little run through of the brief ✨🧚🏼

How did I do? 🥰🫣

My latest mushroom portal 🤩 Stitched layer by layer and ready to dance till sunrise ✨ (SOLD - because I just know my DM’...
08/25/2026

My latest mushroom portal 🤩 Stitched layer by layer and ready to dance till sunrise ✨ (SOLD - because I just know my DM’s will blow up over this one 🫣)

Ohhhhh and ofc it turns into a functioning bag, has backpack straps & LED trims 😮‍💨

Mclees Mantegazza can’t wait to see you in this ✨🍄 THANKYOU

08/20/2026

I hope everyone who ends up behind this on a dancefloor gets as hypnotised by that spiral as I did watching it come to life 🌀🌈
elle thankyou soooo much for commissioning this piece it was so fun to make. ❤️‍🔥✨

Pinch me moment 🥹  wearing the ‘ULUPNA’ coat I created in collaboration with Yettica () for the finale of the Reclamatio...
05/14/2026

Pinch me moment 🥹 wearing the ‘ULUPNA’ coat I created in collaboration with Yettica () for the finale of the Reclamation runway by .nations.fashion.design

Created in memory of Yorta Yorta Winyarr Gloria Lexi Matthews (Nee Charles Ferguson) - Big Nan, Yettica. This collaboration between Yorta Yorta Winyarr Anastasia Keshan and Ashley Maher was created to honour the legacy of Anastasia’s Great Grandmother and her connection to Ulupna. Ulupna translates to “Strong Woman” in the Yorta Yorta language. It tells a scared story of the creation of Country. The Barmah-Millewa Wetlands that surround Ulupna Island contain the biggest River Red Gum forest in the Country and an ecosystem that is still thriving over 65,000 years after the Dunggudja nanit (Bangarang name for great earthquake) that created an inland delta, in turn creating the forest and wetlands. Featuring sacred Totems of the Yorta Yorta peoples that still inhabit the Dungala and its surrounds today, it is the perfect homage to a Blak Matriarch and the Country that raised her

& — Photographynations.fashion.design
(makeup director)
(skincare sponsor)
(makeup sponsor)
(BARKAA’s hair)
(stylist director)dulac (stylist assistant)
(creative partners)
(boss man) 😆
(location)

Address

13601 Ironbark Rd,
Bakersfield, CA
93311

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