New Heritage

New Heritage a lifestyle brand that is committed to bringing art and culture to the forefront of everyday fashion by creating unique and
timeless image

A high quality brand that makes a statement.

06/12/2026

Chris Rock. Eddie Murphy. Boomerang. 1992. 👀

That mustard sweatshirt Chris Rock is wearing? That is The Steppers Sweatshirt designed by Rodney Jones founder of New Heritage Brand. Est. 1988. Baltimore, MD.

Thirty years later and nobody knew. 🖤

We are telling the full story TOMORROW night in DTLA. On a big screen. With wine. With community. During Juneteenth week.

This is Black history hiding in plain sight. 🎬🖤

🎟 Link in bio · Limited tickets · TOMORROW June 13 · 6–9PM · · DTLA

06/11/2026

🎬🍿 LA friends, who’s coming?

Join us for a special New Heritage Movie Night featuring Boomerang as we celebrate 10 years since relaunching New Heritage and continue honoring the legacy of the original founders, Rodney & Belinda Jones.

What makes this even more special? Several New Heritage pieces were featured throughout the film, including the iconic Black Man design.

📍 Downtown Los Angeles
📅 June 13, 2026
🍷 Wine & Popcorn Included
🧺 Bring Your Blanket
🎟️ Limited to 35 guests

A night of fashion, film, Black culture, nostalgia, and community. 🖤

Drop a 🎬 if you’re coming and grab your tickets in bio…..

06/06/2026

LA I heard the mamas with the COVID babies wanna come outside! 👀🎬

We’re hosting a Boomerang movie night inside The Stanley Building in Downtown LA where we’ll be watching AND discussing the 90s fashion featured in the film. New Heritage Brand was worn all throughout that movie and most people never knew. 🖤

Come support · June 13 · 6–9PM · Scope Studios · The Stanley Building · DTLA
🎟 Link to tickets in bio

06/03/2026

The Black man Tee & hoodie 🖤
Original artwork by our founder Rodney Jones established in 1988 Baltimore, Maryland.
Worn in the movie Boomerang , Fresh Prince , Cosby Show, A Different world and In Living Color and more ….
Wearable legacy. That is what it is….
Pre-order at our Juneteenth week movie night
🗓️June 13 in Downtown LA.
Come through 6 to 9 PM
The Stanley building DTLA
limited tickets 🎟️ Link in bio

05/27/2026

We’re inviting our New Heritage family to a special night of legacy, Black art and community. 🎬🖤

Most people watched Boomerang and never knew our founder Rodney Jones’ clothing was featured on screen. His work appeared on Fresh Prince, Cosby Show, A Different World and In Living Color.

This Juneteenth week we are honoring him, honoring Belinda, and honoring everyone who came before us the right way. On a big screen. With our community. In Downtown LA.

Juneteenth is about celebrating freedom and legacy out loud. That is exactly what this night is. 🙌🏾

This event also fundraises toward the New Heritage Legacy Exhibition, the first public showing of Rodney Jones original artwork, never before publicly displayed.

Wine and popcorn included. Bring your blanket. Limited seats.

Come celebrate with us. 🖤🎬

🗓 June 13 · 6–9PM
📍 The Stanley Building · DTLA
🎟 Limited tickets · Link in bio

05/10/2026

A last minute gift idea for her suitcase this summer…. Black woman cropped available in all these colors …. Link in bio

05/08/2026

When wore New Heritage custom hoodie on Boomerang on Bet and said everything we already knew 💐 To all the mothers this weekend and forever …. this one’s for you. Happy Mother’s Day weekend …..

05/06/2026

She pours her heart into everyone every single day
This Mother’s Day surprise her with something she’ll actually love to wear.
The Heritage Woman Hoodie image illustrated by Rodney ,honoring the legacy of Black women everywhere 💐
Available in Mauve, Black, Grey and Cream
Link in bio

05/03/2026

This Mother’s Day go beyond the flowers💐
The Black Woman Legacy Print is a bold tribute to her strength, her beauty, and the legacy she carries

Address

1300 W Mount Royal Avenue
Baltimore, MD
21217-4134

Website

http://newheritagebrand.com/

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