New Heritage

New Heritage New Heritage a lifestyle brand that is committed to bringing art and culture to the forefront of everyday fashion by creating unique and
timeless image

A high quality brand that makes a statement.

Take notes. 📝We were one of the first.Before the trends, before the throwbacks became cool again… New Heritage was alrea...
08/18/2026

Take notes. 📝
We were one of the first.

Before the trends, before the throwbacks became cool again… New Heritage was already there.

Class is back in session. 📚🔥
Miles Thomas

Kinda of chic to relaunch a legacy brand.Rodney and Belinda Jones started New Heritage in 1985 out of Baltimore and New ...
08/14/2026

Kinda of chic to relaunch a legacy brand.

Rodney and Belinda Jones started New Heritage in 1985 out of Baltimore and New York.

They were dressing people before we even understood what a brand was Boomerang, Fresh Prince, A Different World, It was all through the culture, and we didn’t know the story until we were much older.
now we are carrying it on building the new collection telling the story piece by piece doing the workshops with kids so they know where all of this comes from.

Kinda of chic that it skipped a generation and landed here anyway.

Fall pieces dropping soon.

08/14/2026

Y’all remember this?! 👀

Dwayne Wayne in A Different World wearing NEW HERITAGE Warrior Sweatshirt 🖤🔥

Season 3. Episode 20. “21 Candles.” 1990.

Before “90s nostalgia” became a trend, New Heritage was already part of the culture. From Baltimore to Hillman University, our pieces were showing up on some of the most iconic Black television of the era.

And now you know the story behind the sweatshirt. 🫶🏾

The legacy was always there. We’re just making sure you remember it. B.

08/12/2026

Who’s ready?? 🖤 Get the fits together because B. is coming back and the cool part? New Heritage was worn on the original. 👀🔥

Our girl the_deb_edit understood the assignment and made the Black Man Tee. 🖤🔥

Class is almost in session. 🎓📚

We’re celebrating Juneteenth every single day. ✊🏾🤎We’ll never forget this custom order. The matriarch of this beautiful ...
06/20/2026

We’re celebrating Juneteenth every single day. ✊🏾🤎

We’ll never forget this custom order. The matriarch of this beautiful family reached out to have custom New Heritage “Know Your Heritage” shirts made for her loved ones.

Seeing generations come together wearing a message that means so much to our brand was a powerful reminder of why we do this.

“Know Your Heritage” is more than a slogan it’s a call to honor our ancestors, celebrate our culture, and pass our stories down to the next generation.

This is the reason New Heritage exists: to keep our legacy alive, one story, one family, and one shirt at a time. 🤎

Chris Rock. Eddie Murphy. Boomerang. 1992. 👀That mustard sweatshirt Chris Rock is wearing? That is The Steppers Sweatshi...
06/12/2026

Chris Rock. Eddie Murphy. Boomerang. 1992. 👀

That mustard sweatshirt Chris Rock is wearing? That is The Steppers Sweatshirt designed by Rodney Jones founder of New Heritage Brand. Est. 1988. Baltimore, MD.

Thirty years later and nobody knew. 🖤

We are telling the full story TOMORROW night in DTLA. On a big screen. With wine. With community. During Juneteenth week.

This is Black history hiding in plain sight. 🎬🖤

🎟 Link in bio · Limited tickets · TOMORROW June 13 · 6–9PM · · DTLA

06/11/2026

🎬🍿 LA friends, who’s coming?

Join us for a special New Heritage Movie Night featuring Boomerang as we celebrate 10 years since relaunching New Heritage and continue honoring the legacy of the original founders, Rodney & Belinda Jones.

What makes this even more special? Several New Heritage pieces were featured throughout the film, including the iconic Black Man design.

📍 Downtown Los Angeles
📅 June 13, 2026
🍷 Wine & Popcorn Included
🧺 Bring Your Blanket
🎟️ Limited to 35 guests

A night of fashion, film, Black culture, nostalgia, and community. 🖤

Drop a 🎬 if you’re coming and grab your tickets in bio…..

06/06/2026

LA I heard the mamas with the COVID babies wanna come outside! 👀🎬

We’re hosting a Boomerang movie night inside The Stanley Building in Downtown LA where we’ll be watching AND discussing the 90s fashion featured in the film. New Heritage Brand was worn all throughout that movie and most people never knew. 🖤

Come support · June 13 · 6–9PM · Scope Studios · The Stanley Building · DTLA
🎟 Link to tickets in bio

The Black man Tee & hoodie 🖤Original artwork by our founder Rodney Jones established in 1988 Baltimore, Maryland. Worn i...
06/03/2026

The Black man Tee & hoodie 🖤
Original artwork by our founder Rodney Jones established in 1988 Baltimore, Maryland.
Worn in the movie Boomerang , Fresh Prince , Cosby Show, A Different world and In Living Color and more ….
Wearable legacy. That is what it is….
Pre-order at our Juneteenth week movie night
🗓️June 13 in Downtown LA.
Come through 6 to 9 PM
The Stanley building DTLA
limited tickets 🎟️ Link in bio

A last minute gift idea for her suitcase this summer…. Black woman cropped available in all these colors …. Link in bio
05/10/2026

A last minute gift idea for her suitcase this summer…. Black woman cropped available in all these colors …. Link in bio

Address

1300 W Mount Royal Avenue
Baltimore, MD
21217-4134

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