Simply Couture

Simply Couture We have created the perfect balance between making a statement, and not breaking the bank! / new arrivals weekly / in 2013. I mean, who wants that?

In 2013 Simply Couture owner Tammy Aldridge had a dream ­– inspire women to take a different approach when it comes to fashion. Her dream has led her to four successful years of a retail storefront in Downtown Fort Smith, Arkansas. Prior to opening her first retail location, Tammy began a year long journey of curating and developing Simply Couture before the doors were even opened. “Anyone can buy

an inventory and open their doors to customers. I knew that to be successful, I needed to do something differently.” While accompanying her children on youth league ball trips, Tammy made it a point to stop in every boutique she could to gain inspiration for her store. Her husband Bobby was supportive and encouraged her to follow her dreams while aiming to be completely debt-free in the process. “As a result, I've had room to experiment, to take a different approach and, I think, it's paid off.”

Tammy eventually opened her doors at 305 Garrison Ave. "I've been in boutiques that were so upscale and exclusive that women on a budget (like me) simply felt unwelcome. Our shop balances affordability and exclusivity. We do that by finding wholesalers who provide terrific quality at a reasonable price, and by only buying 5 or 6 of any one outfit. No matter how quickly a dress sells, we won't restock that specific item, even if it's available. It's more important to protect the investment my clients have already made in that outfit. I’d rather protect them than sell another one that might create an uncomfortable situation if both women are seen wearing the same outfit in the same place. Right?" This attention to detail is what has made Simply Couture a premier boutique in-store and online. “It's really important for me to know what my clients like and to keep a fresh inventory so that every week they know they will see something new in the store or online.”

Thank you for shopping at Simply Couture Boutique, let us know if you need anything. Feel free to message us, we’ll do our best to find the perfect items to add to your wardrobe.

This Steve Madden dress is the perfect mix of polka dots and flowers!! 🛍️Open 10-4 today
05/30/2026

This Steve Madden dress is the perfect mix of polka dots and flowers!!

🛍️Open 10-4 today

This Free People paired with a pair of boots is perfect for the rodeo!! 🧡🐎🛍️Open 10-6 today
05/29/2026

This Free People paired with a pair of boots is perfect for the rodeo!! 🧡🐎

🛍️Open 10-6 today

This red firecracker dress is just to cute to not have!! ❤️🧨🎇🛍️Open 10-6 today
05/28/2026

This red firecracker dress is just to cute to not have!! ❤️🧨🎇

🛍️Open 10-6 today

SURPRISE!! Our sidewalk sale is going on for one more weekend!! Wednesday- Saturday!! Make sure to stop by and see us!!🛍...
05/27/2026

SURPRISE!! Our sidewalk sale is going on for one more weekend!! Wednesday- Saturday!! Make sure to stop by and see us!!

🛍️Open 10-6 today

These lace trim shorts from Steve Madden are the perfect summer piece!! Dress them up or dress them down! 💛🩵😍🛍️Open 10-6...
05/27/2026

These lace trim shorts from Steve Madden are the perfect summer piece!! Dress them up or dress them down! 💛🩵😍

🛍️Open 10-6 today

These Free People denim shorts are the perfect way to start your summer!! ✨🩵😍🛍️Open 10-6 today
05/26/2026

These Free People denim shorts are the perfect way to start your summer!! ✨🩵😍

🛍️Open 10-6 today

It’s rodeo week and these are some of our favorite pieces perfect for the rodeo!! 🤎🤠🤩🛍️CLOSED TODAY
05/25/2026

It’s rodeo week and these are some of our favorite pieces perfect for the rodeo!! 🤎🤠🤩

🛍️CLOSED TODAY

Happy Memorial Day!!🛍️CLOSED TODAY
05/25/2026

Happy Memorial Day!!

🛍️CLOSED TODAY

We LOVE these sunglasses from DIFF Eyewear! 🕶️😎☀️🛍️Open 10-4 today
05/23/2026

We LOVE these sunglasses from DIFF Eyewear!
🕶️😎☀️

🛍️Open 10-4 today

Rodeo Ready!! These adorable pieces are just what you need for the perfect rodeo outfit!! 🐎🤠✨🤩🛍️Open 10-6 today
05/22/2026

Rodeo Ready!! These adorable pieces are just what you need for the perfect rodeo outfit!! 🐎🤠✨🤩

🛍️Open 10-6 today

Address

7225 Chad Colley Boulevard, Suite B
Barling, AR
72923

Opening Hours

Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 4pm

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