Runners Athletic Company

Runners Athletic Company Our mission is to elevate health & fitness of the Great Lakes Bay Region.

We strive to provide the highest quality gear and exceptional service for any active lifestyle while developing a fun, happy, & positive relationship with our customers & community. In 2002, a dream came true when Bill & Jennifer Thompson opened "Runners Performance Footwear & Apparel" in Bay City, Michigan. As the only sales employee, Bill often brought his young son to the store while he helped

customers find their perfect fit. His mantra to "Custom Serve" came from his grandmother, who remembered the "old days" of great customer service at shoe stores she visited as a child. In the years since, we have grown into four local locations to better serve our community. In 2016, we changed our name to Runners Athletic Company to reflect the more inclusive attitude we have for all of our customers. We are not just a "running store"... we exist to help anyone in our community who moves... move better!

07/14/2026

Introducing the all-new Clifton Pro.​
A performance-driven trainer designed to give you more from every mile—and turn your daily work into daily gains.

Shop Clifton Pro at Runners Athletic Company

TIME IS RUNNING OUT! ⏳We’ve seen some incredible applications come in over the last week, but we’re still looking for th...
04/27/2026

TIME IS RUNNING OUT! ⏳

We’ve seen some incredible applications come in over the last week, but we’re still looking for the final pieces of our 2026 Ambassador Team! We are selecting 3-4 leaders for each of our homes in Saginaw, Bay City, Midland, and Mt. Pleasant.

The best part? There isn’t just one "type" of ambassador. We are looking for:

🏃‍♂️ THE PACE SETTER: The local "go-to" person who leads clubs and offers expert advice.
🌟 THE TRAILBLAZER: The everyday athlete sharing their journey to inspire others to get moving.
📸 THE MESSENGER: The visual storyteller who loves capturing the beauty of our local runs.

No matter your pace or your distance, if you love this community and want to help us lead the way in Mid-Michigan, we want to hear from you!

✨ THE PERKS:
• Exclusive Ambassador gear kit (not available in stores!)
• Free race entries to local events.
• Significant personal store discounts.
• Free gear!

🔗 APPLY NOW: https://go.run989.com/ambassador
🏁 DEADLINE: Applications close this Friday, May 1st!

Know someone who would be a perfect fit? Tag them in the comments below! 👇

📢 BIG NEWS: The search for the 2026 Runners Athletic Community Ambassadors is ON! 👟We aren't just looking for the fastes...
04/18/2026

📢 BIG NEWS: The search for the 2026 Runners Athletic Community Ambassadors is ON! 👟

We aren't just looking for the fastest miles - we're looking for 12-16 people who love our local trails and sidewalks as much as we do!

Whether you're a dedicated walker, a marathoner, or just getting started, if you love supporting the Great Lakes Bay fitness community, we want you on the team!

✨ The Perks: Exclusive custom gear, free race entries, and a deep store discount.

🔗 Apply now - https://go.run989.com/ambassador

Entries close Friday, May 1st.

Love where you shop and love how it makes you feel. 💗
02/04/2026

Love where you shop and love how it makes you feel. 💗

Due to icy conditions we are opening at 1pm today
12/26/2025

Due to icy conditions we are opening at 1pm today

12/17/2025

Runners Athletic Company came through with a great donation for us. Shoes and socks - this local business was able to help us in a pinch, quicker than Amazon, and with way higher-quality items. Please shop local (they have the best socks in town!).

Whether they're chasing distance or starting fresh, daily miles feel better in bold. From early risers, to long haulers,...
11/11/2025

Whether they're chasing distance or starting fresh, daily miles feel better in bold. From early risers, to long haulers, gift a go-to that goes the distance.

Big smiles and a big check! Your purchases fuel our passion for giving back! Thanks to your support of our private label...
03/02/2025

Big smiles and a big check! Your purchases fuel our passion for giving back!

Thanks to your support of our private label apparel and socks, we were able to donate $3,333 to Girls on the Run - Great Lakes Bay through our 'RAC Gives Back' program.

We are thrilled to continue this partnership into 2025! Join us in celebrating this milestone and supporting their mission to inspire girls to be joyful, healthy, and confident.

⚠️ Due to the current snow and icy conditions, we're closing up shop early today at 5pm! ⚠️ Stay warm, stay safe, and be...
01/10/2025

⚠️ Due to the current snow and icy conditions, we're closing up shop early today at 5pm! ⚠️ Stay warm, stay safe, and be careful out there! ❄️

Address

4104 Wilder Road
Bay City, MI
48706

Opening Hours

Monday 11am - 7pm
Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 10am - 5pm

Telephone

+19896868846

Website

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