Identity Outpost

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Identity Outpost Apparel built around what you love and the people who love it too. Wear what you love | Find your people | Be more Hog.

We believe identity is meant to be celebrated, shared, and worn boldly. The Identity Outpost creates lifestyle apparel that connects communities and fuels causes that matter most to the people who wear them.

Stay comfy and warm while repping what you love with our Bmore Hog Lavender Women's Crewnecks 💜 🧡It's shipment day! 📦
10/23/2026

Stay comfy and warm while repping what you love with our Bmore Hog Lavender Women's Crewnecks 💜 🧡

It's shipment day! 📦

10/23/2026

Don't worry... I'm gonna take that free Canva workshop hosted by Harford County Department of Economic Development next month so I don't need to do this nonsense!

Then hopefully one day we'll have models 😅

It's so awesome our county offers these free classes to help small businesses! Ryan and I have been attending almost every one since last fall. A variety of topics and great resources for us, especially the networking 🖤

Phase 1 complete.
10/20/2026

Phase 1 complete.

The rumors are true, so we might as well confirm them...A 5ft. lit Hog sign and a beautiful new awning are underway than...
10/19/2026

The rumors are true, so we might as well confirm them...

A 5ft. lit Hog sign and a beautiful new awning are underway thanks to two awesome local companies that are pushing hard to get them fabricated and installed in time for our aggressive opening date... Small Business Saturday, November 28th!

(this is pending the Town of Bel Air's final approval, of course 😅)

Less than 6 weeks out and still so much to do!

We cannot wait to leave our mark on Main Street and help people find their people so that they can Be More Hog together 🖤

This right here 🥹Cameron has believed in us from the beginning, and seeing her share our mission in her own words means ...
10/19/2026

This right here 🥹

Cameron has believed in us from the beginning, and seeing her share our mission in her own words means more than she knows.

It's never been just about putting a Hog on a shirt... It's about connection, giving back to your community, and finding your people through the things you love.

Cameron built more than a gym. She built a FitFamily, and that's exactly the kind of community we hope to inspire through every Hog we create. We have so many to bring into the world as we squeeze every free minute we have into this business.

Thank you, Cameron, for believing in us, supporting us, and helping spread the message. This is how our little idea can become something so much bigger 💕

Wear What You Love & Find Your People.

10/18/2026

I told myself 5 minutes ago that this is it. I'm making this video, and I'm posting it.

I've been building, tweaking, and obsessing over this idea and application since last October, and I've kept it a secret for far too long.

I could keep perfecting it forever... There will be bugs, things that don't work quite right, and things I haven't thought of yet, but at some point, I need to stop perfecting it and start putting a version of it into the world.

So here it is. I'm putting it out there, holding myself accountable, and getting Version 1 across the finish line.

I cannot even begin to put into words how freaking excited I am about this...

Documenting serendipity.

The unexpected encounters, the people we meet, the connections we make that we never saw coming.

What if we could actually see those connections? What if we could light up a map of the world with the people whose paths have crossed ours?

That's what I'm building.

Hog Sparks. 🌎📍🐷

Coming soon, and this time, I'm not waiting for perfect.

P.S. I just finished eating crabs, so please excuse my nails 😭 but I promised myself I'd post this video no matter how awkward I felt. So be kind 😅

Local collab coming soon... 🧁 🐷
10/18/2026

Local collab coming soon... 🧁 🐷

Out enjoying the Belle Aire Market 🛍Shop local, support small business 🖤
10/18/2026

Out enjoying the Belle Aire Market 🛍

Shop local, support small business 🖤

Surprise twinning for the shop check-in after work 😅Weekend shift starts now.
10/16/2026

Surprise twinning for the shop check-in after work 😅

Weekend shift starts now.

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Bel Air, MD
21015

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