The Purple Goose

The Purple Goose The Purple Goose is a specialty clothing and accessories boutique with a fun curated collection. We have TWO locations! Paoli is open Fri-Sun 11-5.

One storefront is in a small artist community in Paoli, Wisconsin (6890 Paoli Rd) and the other storefront is in Verona, WI. The hours posted on Facebook are for the Verona store. If you’d rather shop online, download our iOS or Android app for easy shopping from anywhere!

06/17/2026

Market Week has started! We know it’s cloudy and rainy out, but there’s lots of sunshine and summer fun in here☀️

✨ Your social calendar just got GOOD. ✨We’ve packed Market Week with shopping, special events, and amazing local vendors...
06/15/2026

✨ Your social calendar just got GOOD. ✨

We’ve packed Market Week with shopping, special events, and amazing local vendors all week long. Grab a friend and make a plan- you won’t want to miss a thing!

Summer weddings, concerts, farmers markets, and everything in between 🤍This floral midi is one of those dresses you’ll f...
06/13/2026

Summer weddings, concerts, farmers markets, and everything in between 🤍

This floral midi is one of those dresses you’ll find yourself reaching for all season long.
Available now in Paoli.

Market Week starts Wednesday! 💜Join us June 17–21 at our Verona location for five days of shopping, styling, local maker...
06/12/2026

Market Week starts Wednesday! 💜

Join us June 17–21 at our Verona location for five days of shopping, styling, local makers, live music, permanent jewelry, fresh sourdough, and fun.

Grab a friend and make plans to stop by Wednesday–Sunday. We can’t wait to see you! ✨

📍205 S. Main St. | Verona, WI

06/10/2026

Live Sale! New Arrivals for June!

Any excuse to dress up…even if it’s just a grocery run 🛒✨Find these comfy, effortless outfits in our Paoli store or onli...
06/09/2026

Any excuse to dress up…even if it’s just a grocery run 🛒✨

Find these comfy, effortless outfits in our Paoli store or online!
We’re also counting down the days until our Verona location Market Week June 17-21 (right across from Miller’s!) Soon you’ll be able to grab peaches and a new outfit all in one stop.

A little summer color for your closet 🩷💙This blush lace tank and navy pant combo is one of our favorite looks in the sho...
06/05/2026

A little summer color for your closet 🩷💙

This blush lace tank and navy pant combo is one of our favorite looks in the shop right now. Come spend the day in Paoli and find your new favorite outfit!

Summer dress season is in full swing! 🌸🦋☀️New arrivals are waiting for you in Paoli and we have the perfect pieces for a...
06/03/2026

Summer dress season is in full swing! 🌸🦋☀️

New arrivals are waiting for you in Paoli and we have the perfect pieces for all your summer plans.

📍 Paoli Hours:
Thursday–Sunday | 11 AM–5 PM

Can’t make it to Paoli? Shop online and choose convenient pickup in Verona or have your order shipped right to your door! ✨

Who else loves dress season as much as we do? 💕🌸

06/02/2026

Live Sale! All New Summer Arrivals!

05/29/2026

Easy, breezy, and blooming with charm! This beautiful linen dress features hand-painted floral details, a flattering one-size fit, and effortless style you’ll reach for all season long. Available in soft beige and classic white. Find your favorite at The Purple Goose! 💜

Address

1690 Paoli Road
Belleville, WI
53593

Opening Hours

Thursday 11am - 5pm
Friday 11am - 5pm
Saturday 11am - 5pm
Sunday 11am - 5pm

Telephone

+16088452368

Website

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