ASHER

ASHER Reimagined wardrobe staples for the modern man & woman. Designed by Simon Miller. Made in Los Angeles.

ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated sportswear brand, our shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles. The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Throu

gh this synergy we are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.

Vicki. Everyone’s favorite V.
09/03/2026

Vicki. Everyone’s favorite V.

A few favorites from FW26 / DROP I
09/02/2026

A few favorites from FW26 / DROP I

Your sign to refresh the tee rotation.Vicki in whiteMaya in white Amelia in white
08/31/2026

Your sign to refresh the tee rotation.

Vicki in white

Maya in white

Amelia in white

_emerigrace wearing the Gwen cashmere sweater in straw.
08/30/2026

_emerigrace wearing the Gwen cashmere sweater in straw.

08/27/2026

The Sebi zip, now available in Heather grey.

ASHER Fall ‘26 / Drop I
08/24/2026

ASHER Fall ‘26 / Drop I

Hunter + straw. A new favorite.
08/22/2026

Hunter + straw. A new favorite.

The fall collection started with fabric — intimate ballet-inspired layers built for softness against the skin, set again...
08/21/2026

The fall collection started with fabric — intimate ballet-inspired layers built for softness against the skin, set against a color story of nostalgic collegiate primaries, sporty heather greys, and classic stripes.

The Livia Crew. Our new midweight pullover, finished with a contrasting heather double stripe down the sleeve for a spor...
08/19/2026

The Livia Crew. Our new midweight pullover, finished with a contrasting heather double stripe down the sleeve for a sporty, nostalgic feel.

Fall ‘26 / Drop I - Now LiveFrom the intimacy of ballet layers to reinventing core basics through fine-knit sweater knit...
08/18/2026

Fall ‘26 / Drop I - Now Live

From the intimacy of ballet layers to reinventing core basics through fine-knit sweater knits with cashmere blends, the collection explores comfort through texture.

Available online now.

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Beverly Hills, CA
90209–90213

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