ASHER Reimagined wardrobe staples for the modern man & woman. Designed by Simon Miller. Made in Los Angeles.

ASHER emerged from a collaboration between Simon Miller and Asher Fabric Concepts in 2022. Aiming to introduce a new elevated sportswear brand, our shared vision was to craft high-quality garments entirely sourced, designed, and manufactured in Los Angeles. The fusion of Simon's design expertise and Asher Fabric Concepts' innovative fabric concepts offers a refreshing twist on staple pieces. Throu

gh this synergy we are redefining the standards of quality and style in the fashion industry and setting a new benchmark for classic sportswear.

Easy summer layers in cotton poplin 🌾
05/29/2026

Easy summer layers in cotton poplin 🌾

Meet Tiana. A retro-inspired tank crafted out of a Supima baby rib - an ultra fine cotton with a soft, lightweight hand ...
05/27/2026

Meet Tiana.

A retro-inspired tank crafted out of a Supima baby rib - an ultra fine cotton with a soft, lightweight hand feel.

Shop now.

Summer Starts in Hibiscus
05/25/2026

Summer Starts in Hibiscus

Pointelle + poplin kind of summer.
05/24/2026

Pointelle + poplin kind of summer.

The Grace Dress is a minimal 100% woven linen slip dress designed for effortless warm-weather dressing.
05/22/2026

The Grace Dress is a minimal 100% woven linen slip dress designed for effortless warm-weather dressing.

05/20/2026

The Chelsea. Easy in every way.

05/18/2026

A Sebis kind of day. Summer colors online now.

The Marielle with a little something extra. Limited units available, shop now.
05/16/2026

The Marielle with a little something extra. Limited units available, shop now.

The Amelia. Back in stock.Cut from recycled cotton, inspired by a classic vintage ‘70s tee.
05/15/2026

The Amelia. Back in stock.

Cut from recycled cotton, inspired by a classic vintage ‘70s tee.

Summer ’26 explores tactile fabrics, rich color, and effortless layering pieces to throw over a bikini or wear on their ...
05/15/2026

Summer ’26 explores tactile fabrics, rich color, and effortless layering pieces to throw over a bikini or wear on their own. Elevated basics with a perspective.

05/14/2026

Summer Drop 1
Arrives tomorrow, May 14th at 12pm PST.

Address

Beverly Hills, CA
90209–90213

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