CALI Strong

CALI Strong CALI Strong® – The California Sports Company makes equipment, footwear & apparel.

We empower YOUth by giving 10% of profits to organizations that help make kids stronger physically, mentally and morally.

06/01/2026

The legend of Jennifire! in Flagstaff, AZ rocking her Hibiscus bucket hat. Michael Franti’s vibe is always positive. If you don’t know his music, it’s time to get on the program. Always giving back to support the disabled community, military families and kids organizations that promote positive values.

05/28/2026

The magic of Jennifire! Michael Franti and Spearhead in Flagstaff, AZ rocking his new Cali Strong Hibiscus bucket hat. He’s our favorite. If you don’t know his music, it’s time to get on the program. Always giving back to support the disabled community, military families and kids organizations that promote positive values. Jennifer Echeverria Jim Stroesser

05/12/2026

It’s a spectacular day when aka Hector drops into the Cali Strong flagship location at . Noel G has over 150 Hollywood credits and is known for unforgettable rolls in Fast and Furious, Training Day and Second Chances which filmed key scenes at the Cali Strong flagship location on the San Diego waterfront. Noel has an amazing story from a life of gangs and crime to a successful actor and is now producing his own documentaries and movies. He is a role model for God on and off the screen. What a great guy to hang out with. Thank you to and the Ochoa Boyz for connecting good people with other good people to make great things happen. & helped build out all 3 of our flagship locations including this one at . Jim Stroesser Jennifer Echeverria

04/23/2026

“Giveback and pay it forward.” This is a memory we will cherish forever with the GOAT of women’s basketball Basketball Hall of Famer and Coach sharing life wisdom with the Reed family and the San Diego basketball community at the Cali Strong flagship on 8-24-24, Black Mamba day. Cheryl, you have no idea how inspiring your journey is. We are so honored to have you in our lives and be part of our story. Here’s to the next brother-sister duel, Armanyie and Phil Reed following in the California footsteps of greatness like Cheryl and Reggie Miller. Jennifer Echeverria Leon Muhammad Alicia Berber David Corsi Southwest Ethos Phillip Reed

San Diego waterfront. One store. One brand. One movement.CALI Strong isn’t just a retail space — it’s the heartbeat of a...
04/09/2026

San Diego waterfront. One store. One brand. One movement.

CALI Strong isn’t just a retail space — it’s the heartbeat of a purpose-driven community. From the local streets of San Diego to a global stage, over 1,000 athletes, artists, and icons proudly say: “I Am CALI Strong.”

This is where champions show up — on and off the field.

And yeah… you can probably tell who’s running the store today. 👀

Jim Stroesser
Jennifer Echeverria

is Simply the Best!! Thank you Cheryl Miller & Alicia Berber for including us for an incredible weekend at the Wom...
04/08/2026

is Simply the Best!! Thank you Cheryl Miller & Alicia Berber for including us for an incredible weekend at the Women’s Final Four in Phoenix. Starting with Cheryl receiving the award from the AP as the best player of all time with an interview from legend Ann Meyers Drysdale, to putting hats on the college All-Star players, to a first-class party with Phoenix Mercury, to the Naismith Basketball Hall of Fame awards dinner to meet the 2026 Basketball Hall of Fame class, to the WNBA style combine testing with , to watching practice with Coach Cheryl & , to an entertaining All-Star game, to dinner with our family group at the Cheesecake Factory. What an honor for Jennifer Echeverria and Jim Stroesser to witness history firsthand and to call you a business partner. It’s always great to see our old friend from the CONVERSE days Julius "Dr. J" Erving. Talk about fun times!! It’s always “Go Time”.

Great day being featured speakers at with our California sports brand Cali Strong. Thank you Jay McCabe for the invite...
03/19/2026

Great day being featured speakers at with our California sports brand Cali Strong. Thank you Jay McCabe for the invite and Anthony Arnold for the panel leadership. We enjoyed meeting many of the other speakers including Tom Penn CEO, CEO of , Laura Garrett of , CEO of , CEO of and Bob Rief of .

03/14/2026

Thank you to our friend MLB 2x champion for this hilarious video as Derek Jeter. The fit looks perfect!! Thank you to our partners Marissa Garcia and for covering our favorite golf event with our incredible friends at Fresh Start Surgical Gifts. Jenn and Jim were out because of family medical needs and were preparing for being guest speakers at the CapCon2026 business merger and acquisition conference in San Diego. We are grateful for our team and all our friends who support our brand movement and build the community together. Jennifer Echeverria Jim Stroesser

Address

8440 Wilshire Blvd
Beverly Hills, CA
90211

Opening Hours

Monday 10am - 9pm
Tuesday 10am - 9pm
Wednesday 10am - 9pm
Thursday 10am - 9pm
Friday 10am - 9pm
Saturday 10am - 9pm
Sunday 10am - 7pm

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