The Varsity Shop

12/11/2025

🎁HOLIDAY HOURS
Mon-Fri 9:30-8:00
Saturday 9:30-5:00
Sunday 12:00-5:00
Christmas Eve 9:30-4:30🎄

12/04/2025

12/02/2025

Looking for a great place to work? Join The Varsity Shop team! Come on in and fill out an application. **Must be able to work some weekends.

11/20/2025

LIONS whiteout game vs Dallas 12/4/25! Do you have your gear?

12/13/2024

New Lions merchandise arriving daily! T-shirts, hoodies, crews, 1/4 zips, glasses and mugs, ornaments, teddy bears, footballs, flannels and sweatpants, stickers, tatoos, flags, ping pong balls....the list goes on and on. Come check it out!

Holiday Hours:
M-F 9:30-8:00
Sat 9:30-5:00
Sun12:00-5:00

11/26/2024

Preorder your GREEN BAY SUCKS black Pennant hoodie! $49.95 + tax
Email Ryan at [email protected] before Dec. 2nd by 10:00 am with sizes and contact info. Pick up Wednesday afternoon at The Varsity Shop!

09/30/2024

New Lions (and Tigers!) merchandise in store! Get geared up for the big game tonight!

05/16/2024

Happy Anniversary to us! 70 YEARS in Birmingham! We are celebrating with 50% off sale racks and 30% off all Under Armour all summer long. Come in and join the celebration!

03/05/2024

HUGE SALE! 50% off select merchandise. All in stock Under Armour is 30% off! Come see us soon for the best selection!

02/01/2024

More UofM Gear has arrived!

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐁𝐞𝐚𝐭 𝐄𝐯𝐞𝐫𝐲𝐛𝐨𝐝𝐲 (Adult sizes)

𝐌𝐢𝐜𝐡𝐢𝐠𝐚𝐧 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬 (Youth sizes)

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

02/01/2024

We've got more gear in from your 2023 NFC North Champion Lions!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday

01/11/2024

NATIONAL CHAMPIONSHIP GEAR IS HERE!!
We have 3 different short sleeved t-shirts, 3 different long sleeved t-shirts, hoodies and baseball hats. (Shirts & Hoods are printed both sides.) More items arriving daily.
Thank you for shopping local!

Mon-Wed 9:30-6:00
Thu-Friday 9:30-8:00
Saturday 9:30-5
Closed Sunday