07/18/2025
the note i have been avoiding writing...
in late 2022, i started astrid & friends, largely on a whim. i had no clue what i was doing, but i ordered fabric, put in my craft show applications, and hoped it would all work out. there were a lot of bumps, and learning curves. i learnt so much - i’m almost embarrased of those first few outfits, my skill has improved so much!
it was hard, and the hours were long, but i really, truly did love almost every second. i have travelled thousands of miles to different shows. i have participated in some incredibly competitive and amazing art festivals. i have put thousands of tiny outfits out into the world.
but (isn’t there always a but?) changes to the tarriff system mean that the european organic cotton that i have made such a hallmark of my business is no longer accessible to me without a major, major price increase. the constantly changing tariffs mean ordering fabric is risky and unstable. last month, i cut into my last fabric bolts.
this is not my ideal timing, with a baby on the way and a toddler with a slew of recently diagnosed medical needs and weekly therapies. but, we have gone over and over the numbers, and there just doesn’t seem to be a way of continuing in a way where there is profit as well as risk.
i am not saying we will never be back, but for now, it’s time for a break. and i am devastated, a little bit. because in my head, i always said one day i would like to be home full time. but now was not that time, and for the last three years, this business has been a major part of my entire family’s life. my girls were my sewing assistants. my husband ran the art fairs.
and so i do hope for a future where we return. don’t count us out for the long run just yet.
the website will remain up for now, and the email list. you’ll be the first to know if i return. until then - all remaining stock is 30% off on the website - the discount will show when you get to check out.