Founded in April 2007, by childhood friends Rebecca Penner and Laura Macris, Crush Boutique specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. About Crush Boutique:
Founded in April 2007, by childhood friends Rebecca Penner and Laura Macris, Crush Boutique specializes in providing customers with a well-edited collection of the best in women’s contemporary fashion. By juxtaposing up-and-coming designers like Rory Beca and Yumi Kim with celebrity loved lines like Alice + Olivia, J Brand and House of Harlow, the girls’ store offers their following of fashion forward women an unmatched shopping experience at both their brick and mortar location in Boston, and their expansive online operation. Personal shopping, private shopping parties and closet cleanses allow women the luxuries of department store and stylist services in a more intimate environment. Varied price points and an educated, styling-centric staff round out the superior customer service that Bostonians and online shoppers-alike have grown to cherish. Crush Boutique was named Boston's Best for 2011 by the Improper Bostonian, Best of the New for 2008 by Boston Globe Magazine and has received accolades from Lucky Magazine, Daily Candy, Yelp, and Store Adore. About our Beacon Hill Store
Our first location humbly serves as a casual fashion oasis on Charles Street in Boston’s historic Beacon Hill neighborhood. Sitting garden level in a three-story brick townhouse by the esplanade and The Liberty Hotel, Crush fits perfectly into the neighborhood’s mix of trendy and traditional culture. By merchandising the very best pieces from a well-edited collection of both esteemed and up-and-coming contemporary designers, Crush offers a unique shopping experience that stands out amongst its competitors. Outside 131 Charles Street, you’ll find an intimate community tucked behind the Massachusetts’ State House and the Public Gardens. Small shops, family owned restaurants and historical sites are juxtaposed next to luxury high rises and 5-star hotels. Inside, a staff of friendly and fashion savvy women pride themselves in offering unparalleled customer and styling services. Fashion-forward mannequins in combinations of cut-offs and cashmere or cocktail dresses and chunky knits greet visitors as they descend into Crush’s underground space. A bicycle sculpture, hardwood floors, and pale pink jacquard wallpaper create a feminine, but not fussy, environment to which local girls swarm, and which tourists hope to bring home in their carry-ons. About our Back Bay Store
Our second brick and mortar location is set to open in Spring 2012 at 264 Newbury Street, Boston’s most revered shopping neighborhood. Visit our blog for more information on our next venture and to keep up to date on exciting Crush news.
