What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 9am - 12pm Sunday 9am - 12pm

Wears Woody

Born on the Cape with a California vibe. www.wearswoody.com Join our ride and !

It all began on Cape Cod over the summer of 2011 with a funky "Woody" Wagoneer and a trailer full of flip flops. Driving from beach to beach, and from one event to countless others all over New England, our namesake mascot sold thousands of pairs and made quite an impression on everyone along the way. Our early success proved that a cool-looking store on four wheels could really go places, so we g

ave Woody some help and built one with three -- "Wheels," a converted pedicab tricycle. Sales blew up and more and more people fell in love with our grassroots, direct-to-consumer approach to retail. In the summer of 2013, our quickly-growing crew introduced our own Wears Woody brand of goods -- proudly designed by us and made locally. Right alongside our commitment to producing quality goods and our unique way to bring them to market, our mission is to encourage people with diabetes to chase their wildest dreams and to look great doing it. Our founder has lived with Type 1 for almost four decades and we are proud to donate 10% of our profits to support diabetes non-profits in style.

04/13/2026

With Patriots’ Day and the Boston Marathon just around the corner, we are honored to share Michael Chase’s remarkable story of resilience, courage, and purpose. His journey is a powerful reminder of the strength of the human spirit and the ways adversity can be transformed into impact.

Michael Chase is a survivor of the Boston Marathon bombing, as well as a keynote speaker, author, and the President and Founder of the Reflective Journey Foundation. Through his work and his story, he continues to inspire others with a message of healing, perseverance, and hope.

This interview was produced by JMU Marketing students Elizabeth Dunlop, William Reeves, and Julianna Marino through our ongoing collaboration with Professor Brooke Rhodes’s Social Media Marketing class during the Fall 2025 semester.

As we approach a time of remembrance, we hope you will watch, reflect, and share Michael’s story — one that speaks to the strength of the human spirit and the power of moving forward with purpose.

Check out the link in the comments for the interview available on our YouTube!

03/30/2026

Not every athlete is chasing a medal. Some are running for something bigger. This blog highlights Jessica Peitz Mac's lifelong marathon journey, nutrition and training program, and the meaningful ways Wears Woody supports everyday athletes running for important causes. It’s also a great example of thoughtful student brand storytelling.

➡️ 🔗 Check out the link in the comments for our final blog on Jessica's Journey to the , and learn how you can support her and her charity organization, Kenyan Kids Foundation.

Article written by JMU Marketing students Brendan D’Amico, Emily Nicholas, Lizzie Padva, and Sydney Sweigart

Image created by Grady Brown

03/25/2026

Less than 4 WEEKS until our athlete Jess runs the ‼️ Check out some of the most popular products from her official capsule. BUY 1 ITEM, WW DONATES 25%

03/18/2026

Where Mission Meets Marathon: Jessica MacDougall × Wears Woody. Check out the link in the comments for the second blog of our 3-part series on Jessica’s journey to the Boston Marathon.

Article written by: Grady Brown, Caroline Creekmore, Caleb Harris, Peyton Reeves, and Charlie Stahr
Image created by: Grady Brown

This content was created in collaboration with JMU Department of Marketing students enrolled in Professor Brooke Rhodes’s MKTG 410: Social Media Marketing in Fall 2025 as part of an ongoing work-based learning experience connecting Digital Marketing students with real-world brand storytelling.

03/12/2026

Throwback to last year when our founder Mike Norwood was on the JMU Being the Change podcast. Link below, check it out!

03/02/2026

Most people think running is about endurance.
For Jess, it became something bigger.

What started as miles turned into meaning, and a deeper reason to show up every day.

Read how she found her stride, and her purpose, with Wears Woody.

Link in comments.

11/23/2025

Months of training. Smart nutrition. A village of support. Work–life balance. Running for causes. And above all, pure grit. 🏃‍♀️🔥 That’s what it takes to chase 26.2 miles.

Right now, the unstoppable Jessica MacDougall just powered through 30K of the !

The best part: Philly is just one chapter of . Join us for the long run over the coming months as her story unfolds. Until then, drop a 👟 or 💪🏼 in the comments to cheer her on to the finish line!

11/14/2025

This , we invite you to join our mission by supporting our amazing nonprofit partners dedicated to uplifting and empowering those living with . Whether you choose to donate or simply repost this to elevate our shared mission, your support truly matters and makes a difference. 💙

🏂 Riding On Insulin | Founded by pro snowboarder Sean Busby, Riding On Insulin empowers, activates, and connects the global diabetes community through shared experiences and action sports.

🔗 https://www.ridingoninsulin.org/donate.html

🏃‍♀️ Type One Fitness | A boutique fitness facility (and our next-door neighbor!) supporting families affected by Type 1 diabetes through scholarships, financial assistance, and education as part of their Type One Cares campaign.

🔗 https://typeonefitness.org/donate-fundraise/

💪 Type One Willpower | A youth-focused organization providing summer camps, scholarships, and cure-focused fundraising to support and inspire kids living with Type 1 diabetes.

🔗 https://type1willpower.org/donate

11/10/2025

"That moment will forever be one of the best feelings I’ve ever experienced. Pride, joy, love, shock, excitement, you name it.”

Our first Worthy Tales from the Tour feature is live! 💥 Meet Ellie Traggio! Ellie is a senior defender for UNC Women’s Lacrosse, 3rd Team Intercollegiate Women's Lacrosse Coaches Association
All-American and All-Academic honoree, and Wears Woody Athlete.

In this powerful piece, Ellie shares her unforgettable experience at the 2025 NCAA D1 Women’s Lacrosse Championship. Read on for a story of triumph and resilience that proves true strength goes far beyond the scoreboard. 🩵

https://www.wearswoody.com/blogs/news/the-journey-of-an-ncaa-national-champion

11/07/2025

November is Diabetes Awareness Month 🎗️💙

We've teamed up with Wears Woody, a brand founded by JMU alumnus Mike Norwood ('89)! Shop the JMU Gilliam Center for Entrepreneurship collection and 15% comes back to support our center.

On top of that, Wears Woody donates up to 3% of every sale to type 1 diabetes research!

Explore the collection at www.wearswoody.com/collections/jmu-entrepreneurship

Address

386 Washington Street
Norwell, MA
02061

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	9am - 12pm
Sunday	9am - 12pm

Telephone

+17815109578

Website

http://www.wearswoody.com/

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