05/30/2026
Last week, members of our team “hit the Hill” in Washington, D.C. with The Conservation Alliance and 23 leading outdoor brands to do a very ‘true-to-the-trail' thing: talk to Congress about public lands protection.
Across several teams, the group took 65 meetings with elected officials and key decision makers. Topics? Fully funding public land agencies (important), protecting access (also important), and reminding folks that the outdoor industry is a $1.3 trillion economic force.
We show up because this isn’t theoretical for us. It’s trails we’ve hiked, rivers we’ve crossed, forests we rely on - and the communities built around them.
Check out the The Conservation Alliance to learn more about how you can get involved with protecting your favorite wild places and outdoor spaces.