Heart Of The South Apparel & Gift

Heart Of The South Apparel & Gift We carry Clothing, Shoes, Accessories, Home Decor and so much more! Thanks for shopping local! Since opening in 1999, we have grown from a 500 sq. ft.

Located in Brandon, MS, Heart of the South is a small town, family-owned business. monogram shop to a 10,000 sq. one-stop shop! We carry a wide range of product such Peter's Pottery, Etta B pottery, Southern Marsh, Properly Tied, Southern Fried Cotton, Hobo, Oliver Thomas, Jon Hart, John Mederios, Mariana, Skosh jewelry, Feltman Brothers, Paty, The Beaufort Bonnet Company, Apple of My Isla, Tyler

Candle Company, Capri Blue Candles, Bridgewater (Sweet Grace) Candles, Pura and so much more. We offer our community a wide range of name brand items not commonly found in large chain stores. We cater to the trends and are always keeping our customers in style!

Cheer on your favorite team in style with Etta B! We are loving these simple and versatile pieces for tailgating🏈🐶❤️
09/03/2026

Cheer on your favorite team in style with Etta B! We are loving these simple and versatile pieces for tailgating🏈🐶❤️

Our beautiful new cutting boards😍 Yes, you read that right, these are glass cutting boards! And they’re only $40!!!! Pre...
09/03/2026

Our beautiful new cutting boards😍 Yes, you read that right, these are glass cutting boards! And they’re only $40!!!! Pretty & practical ✅

Helllllllo September😍 We’re in the fall spirit over here and our clothing selection is just SO GOOD! Come see us and sho...
09/01/2026

Helllllllo September😍 We’re in the fall spirit over here and our clothing selection is just SO GOOD! Come see us and shop our new fall arrivals!

A quick look at some of our new fall favorites in our Plus size section😍
08/31/2026

A quick look at some of our new fall favorites in our Plus size section😍

Football season is among us! Customize your ENewton stack for gameday🏈❤️🐶
08/31/2026

Football season is among us! Customize your ENewton stack for gameday🏈❤️🐶

⭐️ NEEDOH IS BACK!!! ⭐️ And with the biggest shipment yet! These will be going out Saturday morning at 10AM. Limit of 3 ...
08/28/2026

⭐️ NEEDOH IS BACK!!! ⭐️ And with the biggest shipment yet! These will be going out Saturday morning at 10AM. Limit of 3 per person. In store only, no phone orders please. Tag your NeeDoh loving friends & help us spread the word!!

The following will be available:
-Super NeeDoh
-Color Changing NeeDoh
-Nice Ice Baby NeeDoh- 4 pack
-Wild Cats Fuzz Ball NeeDoh
-Teenie Swirl NeeDoh- 4 pack
-NeeDoh Original- Groovy Glob
-Hot Shots Teenie NeeDoh- 4 pack
-Snowball Crunch NeeDoh
-Teenie NeeDoh Cool cats- 3 Pack
-Tennis NeeDoh Groovy Glob- 3 pack
-Candy Swirl Nice Cube NeeDoh
-Fuzz Ball Teenie NeeDoh- 3 pack
-Gumdrop NeeDoh
-Teenie Cool Kittens NeeDoh- 4 pack
-Squishmas Polar Glow Penguin NeeDoh

BRANDON BULLDOGS🏈❤️ Cheer on your bulldogs in style! These tshirt just came in and we are loving them😍 Comment and let u...
08/28/2026

BRANDON BULLDOGS🏈❤️ Cheer on your bulldogs in style! These tshirt just came in and we are loving them😍 Comment and let us know which one is your favorite ⬇️

On the machine lately 🧵 we love an Apple of My Isla backpack with a sweet monogram!
08/26/2026

On the machine lately 🧵 we love an Apple of My Isla backpack with a sweet monogram!

A quick look at our new quilted totes, duffles, toiletry bags, & blankets😍 More patterns & styles available in store!
08/24/2026

A quick look at our new quilted totes, duffles, toiletry bags, & blankets😍 More patterns & styles available in store!

New toys = instant fun! 🤩 From nostalgic favorites like whoopee cushions and magic growing animal capsules to squishies ...
08/24/2026

New toys = instant fun! 🤩 From nostalgic favorites like whoopee cushions and magic growing animal capsules to squishies and pick-and-create bracelet fidgets, we’ve got something for everyone😉

Address

131 Gateway Drive, Ste A
Brandon, MS
39042

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 4pm

Telephone

+16018251248

Website

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