Wool-e

Wool-e 100% merino wool apparel. Our mission is to offer an escape from a synthetic reality.

07/02/2026

Out in the Uintas with the actual sheep that make our gear 🐑🏔️
These 100% Merino Wool Sunshirts are the real deal — lightweight, breathable, built-in UV protection, and they stay fresh even after long days on the trail. No synthetics, no stink, just pure performance from nature.
Tested where it counts. Made from what the sheep are wearing.
Who’s ready to upgrade their mountain layer? 👀
Tap to shop → Link in bio!
OutdoorApparel

04/11/2026

Riding spring laps at Brighton with the Wool-E team ☀️🪑
Chairlift hangs, telemark 360s, and this 100% renewable sun shirt crushing it as the perfect one-layer piece.
Our tele guy breaking it down — wicking sweat and blocking UV when the sun is high.
Spring riding sorted. Who else is team wool this season?

04/09/2026

Spring shredding at Brighton in 65° sun ☀️🏂
One layer, one 360, and this 100% renewable sun shirt hoodie keeps me dry and UV protected. Merino wicks moisture like crazy — perfect for high UV spring days.
Who else rides wool when it’s warm?

04/09/2026

Merino that moves with you — even when you’re sending it in Jackson Hole 🏂
100% Merino Wool Baselayer: warm when it’s cold, breathable when you’re charging, and naturally odor-resistant.
Layered under the vest and ready for all-day riding.
Who’s riding merino this winter? Drop a ❄️ below

04/07/2026

From shredding pow at Snowbird to parking-lot dance-offs—merino wool keeps me cool, dry, and looking fresh. 100% natural, zero stink, total vibe.
Who says sun shirts can’t party? Tag your adventure buddy—let’s go! ❄️🕺

03/26/2026

Whole crew repping the 100% Merino Wool Baselayer at Brighton Resort, Utah ❄️🏂
Staying warm, dry, and fresh while we shred — even on those spring slush days! This base layer wicks sweat instantly, fights odor naturally, regulates temperature like a pro, and feels insanely soft against the skin.
Merino just hits different on the mountain.
Who else is all-in on wool this season? Drop a ❄️ below!

01/08/2026

-25°C on a frozen Quebec lake, first-time skate skiing in my fave merino wool base layer 🔥❄️ Keeps me warm, dry, and comfy whether solo or layered up!

Sound on for the full chaos… epic beginner wipeout incoming 😂💥 Who’s wiped out harder this winter??

👕 Shop the link in bio before they’re gone! 🏃‍♂️

01/06/2026

🌿 Back in the 60s, merino wool ruled everyday fashion – natural, timeless, breathable.
Now? Synthetic athleisure flooding landfills forever. 😩
Time to switch back to real: 100% merino wool that lasts, feels amazing, and saves the planet.
Ready to ditch plastic clothes? 👕✨
Shop link in bio!
Double-tap if you’re in! 👇🏻

12/19/2025

“How did we go from this… to this?”

1960s: natural fibers, built to last.
Today: athletes wrapped in plastic.
And when it’s done? It doesn’t disappear — it piles up.

Wool isn’t a trend. It’s a solution we forgot.
Breathable. Durable. Biodegradable.

The future doesn’t need more plastic. 🐑♻️

12/15/2025

I tested fire on two shirts.
One is 100% merino wool.
One is 100% polyester.

Same flame. Same time. Very different reactions.

Watch until the end 👀🔥
Then tell me which one you’d wear on your skin.

Address

8302 South Brighton Loop Road
Brighton, UT
84121

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