Wool-e

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Wool-e 100% merino wool apparel. Our mission is to offer an escape from a synthetic reality.

09/11/2026

Crested Butte 🏔️ | 100% merino wool sun shirt vs polyester & cotton 😅
Same chairlift, same trails — merino wins on comfort, odor, and performance 🐑☀️

09/10/2026

POV: you just jumped in a freezing river and your shirt is still keeping you warm 🧊🔥
Wet wool doesn’t quit — it insulates, dries fast, and never stinks. Merino sun shirt, Crested Butte, Dr. Park trailhead. 🐑☀️

09/09/2026

11,000 feet up 🏔️, fresh off the climb, and my friends just voted on the fabric debate. Spoiler: polyester lost 😂. 100% merino wool sun shirt — cool when it’s hot, warm when it’s not, and it doesn’t stink after a sweaty climb 🚴. Link in bio.

09/04/2026

Salamanders at TheCSecret Lake, Alta 🦎 — 59 degrees up top and my 100% merino wool sun shirt is the only layer I need ☀️❄️
Lightweight, breathable, warm when the wind hits. The one piece that does everything 🎒

08/27/2026

Golden hour in the Sawtooths 🏔️ — sun lighting up the peaks while the air’s still crisp. Pulled on this 100% merino wool sun shirt and it warmed me right up without overheating once the climb started ☀️❄️. Natural, breathable, and it doesn’t hold onto odor like synthetics do. Trail’s calling. Link in bio.

08/27/2026

Jumped into Sawtooth Lake at about 52 degrees 🥶 climbed out and pulled on a dry 100% merino wool sun shirt from Wool-e 🐑☀️ Merino keeps you warm even when you’re soaked — so the cold doesn’t stand a chance 🧊🔥

08/21/2026

Just hopped out of the chilly Henry’s Lake near Yellowstone and threw on this 100% merino wool sun shirt. It keeps you warm even when it’s wet—game changer for mountain swims. 🏔️💦

08/20/2026

Merino wool sun shirt glowing on Yellowstone Lake 🌲💚 Green on green perfection—lightweight, breathable, and so comfy in the sun!

08/18/2026

12,800 ft up Black Bear Pass near Telluride! 🏔️☀️ Drove the rig all the way up and now I’m soaking in these volcanic San Juan peaks under a perfect blue sky. My 100% merino wool sun hoodie is keeping me cool and UV-protected while I take it all in. Nature at its finest!

08/14/2026

Just cold plunged into a mountain lake and now throwing on this 100% merino wool sunshirt 🏔️❄️
Even soaking wet it keeps me warm and feels incredible against my skin. This is why merino wins in the wild.

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8302 South Brighton Loop Road
Brighton, UT
84121

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