LOVETRUST

Ethical | Edgy | Effortless

01/25/2025

It takes a lot to build a small, fashion brand.

That’s why, for now, LOVETRUST is focused on our best core styles, colors and fabrics.

Going back to basics and refining the brand is key to keeping LOVETRUST true to the fundamental this brand was founded on.

Our Lana sweatshirt tunic is the quintessential LT piece for every
Get this do it all style in three great colors and wear it forever!

11/10/2023

You can never go wrong with black.
Always the s*xiest 🖤

*for a limited time get 40% off all our essential elevated basics during the Not Black Friday Sale

11/06/2023

Time to change the way it’s done…

If you’re anything like us, you’re already tired of the Black Friday Sale notifications flooding your inbox and IG feed. We get it — the push is exhausting, but we all want to save!

At LT, it’s important to us to give a little extra to our loyal community. And just like you, we love a good sale! But we also believe in mindful consumption and are trying to be a part of the change for good in retail & fashion. So in an effort to slow down the over-buying that goes along with Black Friday, while still offering you savings, we’re having our first annual Not Black Friday Sale! Shop now and have peace of mind that you’re not contributing to fast fashion, excess shipping emissions and overconsumption. Because you’re a bad-b* with a good heart...
the quintessential Ethical | Edgy | Effortless woman!

Starting today, get 40% off all new & regular priced styles and 60% off all Last Call sale styles. Plus FREE SHIPPING! The sale ends November 19th, before the holiday madness begins...so treat yourself to some comfort and calm now!

11/05/2023

Music heals.
Music inspires.
Music gives words to the moment when conversation can’t.

…it’s been a minute.
Just reflecting and processing over here,
but also deepening our roots and foundations.
Music is a core inspiration at LT,
it makes up the fiber of our style and identity.
And like fashion, it reflects the culture and times.
Music and fashion have always been intertwined.

In a time when the world feels upside down
and it’s difficult to find words or perspective,
we need grounding.
We need music.

Today we hope you have a moment or two to find your own foundation and healing song.

🖤🎵

09/23/2023

Using the finest cotton is not just about offering you , more everyday pieces (although that’s part of it!)

It’s also about using fibers grown in a more and way.

It’s important to us that we partner with farms that are moving the needle when it comes to improving their practices for a healthier planet.

Slowing fashion down requires everyone involved to take a look at every step of the process and do better.

And we truly believe that using responsible practices doesn’t mean we need to compromise or 🤍🖤

08/25/2023

Our Pima L&L Tank | A CAPSULE WARDROBE ESSENTIAL

Perfect for pairing with:

08/22/2023

Capsule wardrobes are about conscious consumerism. It’s just one way to practice slow fashion and mindful shopping.

07/30/2023

Comfort is queen.

At LOVETRUST, we live by this.
Life is too chaotic and busy for uncomfortable, fussy clothes.

All of our styles are designed with comfort in mind. Along with sustainability, function, quality, and classic yet unique style — comfort is always a key factor in every style we add to our collection.

Our Pima Rib L&L Tank is a perfect example of the type of simple + classic capsule wardrobe comfort we all need in our closets!

What do you look for when shopping for comfortable, everyday style?

07/21/2023

Summer Whites…

We love a summer-ready top in a clean, crisp, white palette to bring the heat down 🤍

07/18/2023

Clouds in the sky ☁️ Clouds on your sleeves

Who else is done with this wet, hot summer weather?? 😑

At least we have cute tops (now on sale!) to lift your spirits…

07/14/2023

A tank that gives major .

But seriously though…
When I designed this tank I thought “what would I want to wear?”, “can I make a tank that is both s*xy, functional and covers the areas I’d rather not showcase?” I need easy, I need breezy and I need a little s*x appeal.

As a mom myself, I am always considering when I design. That means functional and that means a little edgy. Our bodies have changed since we were 25 but our taste and style craves a look with a edge so we can wear our wardrobe season over season, year over year. Plus, quality and comfort are must-haves!

The KO tank is looser through the waist, perfect for a French tuck and gives great shoulder with the cut-away high neckline. All the details we can use to style it 1000 different ways, and wear it to work or to the playground…or wherever life takes you.

And that is true for all LT styles. Lots of thought, consideration and function in the design. Call us crazy but we think EVERY piece on our line should be special. Because each woman who wears them is special!

XO
Melissa

(p.s. VERY low stock on this lovely so get the KO while stock remains!)

07/13/2023

💛 OUR SUMMER SALE IS ON! 💛 .

Get sustainable summer essentials at 25% to 60% off now through July 22nd.

Build your capsule wardrobe with sustainable style today!

Address

Brooklyn, NY
11201

Website

http://lovetrustbrand.com/

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